Performance Management Analysis

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Performance Management Analysis

Performance management encompasses far more than an annual evaluation of an employee. Performance management includes an organization’s leadership and management. Also included is the strategic planning process. Defining the status of an organization’s present identity and future goals is a vital component of the strategic planning process typically carried out through an organization’s vision and mission statements (Aguinis, 2013). The following discussion of Coca-Cola’s vision, mission, and stagey along with their approach to leadership and management will provide insights as to the alignment of their strategy and performance management with their human resources.

Vision and Mission

The vision and mission statements of an organization, when properly developed and communicated alert stakeholders to the goals and strategy of the organization (Aguinis, 2013). They promote these goals to employees so they understand their purpose in assisting the organization in reaching said goals (Aguinis, 2013). Coca-Cola is a brad known around the world; beyond its infamous status, it is also one of the most beloved brands around. The vision, mission, and strategy of this company play a major role in the affection for this brand.

Mission

Coca-Cola’s mission is “enduring,” the goal being to “refresh the world, inspire moments of optimism and happiness, and to create value and make a difference” (Coca-Cola, 2013, p. 2). This is an on-going goal, to reach an expansive audience with a product to refresh, create emotion, as well as value and a service goal to make a difference. Although this mission fails to encapsulate all of the eight components of a successful mission statement, the brief stat...

... middle of paper ...

...the organization’s goal to help create jobs for five million women in business by 2020 will benefit female workers at Coke as well as women in general globally. This would be truly refreshing if the company can achieve this challenging initiative.

Works Cited

Aguinis, H. (2013). Performance management (3rd ed.). Upper Saddle River, NJ: Pearson.

Coca-Cola. (2013). Our company. Retrieved from http://www.coca-colacompany.com/our-company/mission-vision-values

Kesler, G, (2008). How Coke’s CEO aligned strategy and people to re-charge growth: An interview with Neville Isdell. People & Strategy, 31 (2), p. 18-21. Retrieved from http://www.chrs.net/images/chrs_papers/NevilleIsdellInterview.pdf

Lupo, L. (2013). Coca-Cola: Keeping “the real thing” local across the globe. Retrieved from http://www.qualityassurancemag.com/qa0413-coca-cola-company-profile.aspx

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