Sometimes, certain things in life just need to be experienced for oneself. Just as watching the northern lights through a computer screen is not the same as lying on the icy ground with nothing but the breeze between you and the northern lights. This experience and the experience provided by joining the Peace Corps is what the Peace Corps hopes to The Peace Corps is a United States of America sponsored volunteer program that promotes citizens of American to travel beyond the country in order to gain an understanding of cultures in countries. Programs for these volunteers can specialize in agriculture, education, health, community economic development, environment and youth in development. The following visual advertisements, published by the …show more content…
The image below states, “It may not be much but it’s all we’ve got.” This is the saying found written in bold across the top of the following flyer by the Peace Corps. At first glance, the image looks very plain--there are only two sentences of wording on the top and then smaller words on the bottom. The only graphic presented to the viewers is a picture of the world. The size and lack of colors in this picture demonstrate how the Peace Corps wants viewers to realize how though they may feel like their small contribution will not have as great as an effect on others, it will be very helpful regardless. This is greatly supported by the white text above the image stating of how even though, “It may not be much, but it’s all we’ve got.” As the viewers’ eyes go from the center of the advertisement (the image of the world), above to the top (the statement), the final call for action is found on the bottom. This statement declares, “Don’t just talk about a better world. Do something about one. Join the Peace Corps.” The following saying is the Peace Corps’ call to volunteers. This strong use of diction in the following saying makes the readers realize that it is their responsibility to “fix” and “help” the world around them. The Peace Corps believes its purpose is to to call for volunteers to help other places less fortunate, but statements …show more content…
The following advertisement produced by the Peace Corps, uses the effects of emphasis, diction and rhetorical appeals attract the attention of viewers and make them feel like they are guilted into signing up for a volunteer position at the Peace Corps. When first looking at the image, viewers notice the two girls in the photograph--one of which is hidden behind a wooden door and the other is glancing nervously at the camera. This creates the sense of helplessness for the viewer because they know that they are unable to help the children. As a result of one child hiding her face, it is assumed Americans are not often seen if the girls haven’t been exposed to many other people in that part of the world. In addition, the words on top of the advertisement, “The corner office can wait. Some corners of the world can’t,” creates a call for action to the readers. This statement creates a guilt factor for the readers because in today’s society, people would rather focus on the monetary y gains of their jobs rather than giving back. The following advertisement targets those people who believe that their “corner offices” (a sign of position and seniority of a company or business) is more important than helping others. The Peace Corps makes it a point to highlight the fact that these “corner office” people can do a lot more in our world if they were to travel to other “corners” of the world. The
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize
Having such an image before our eyes, often we fail to recognize the message it is trying to display from a certain point of view. Through Clark’s statement, it is evident that a photograph holds a graphic message, which mirrors the representation of our way of thinking with the world sights, which therefore engages other
In “Robert,” by The Goodwill Industries of Middle Tennessee a non-profit company, gives the audience a view of how Goodwill Inc. has helped families by the donation of others. Robert Guerard, is an older African-American disabled man with a disabled family. His circumstances has challenged his life, but when he thought hope was lost, that’s when Goodwill reconstructed his faith. With the donations of others unused items, he is able to obtain a job and provide for his family like everyones else. He is also able to spend quality time with his son and cherish each moment with him. The commercial uses many strategies to persuade the audience to donate and to Goodwill, through imagery, emotional vocabulary, and change the lives of others by renewing their hope.
The impact of the video is strong, because it covers common ground. The video portrays the child returning home from school and immediately searching for food. Many children in America endure this every day. The creator also uses many zoomed in views of random objects, which vaguely fails to tie the video together. This method is ineffective because the different point-of-views exaggerate the contents of the house and draws the viewer’s attention to the fact that the family is middle-classed, which means they are probably not suffering from poverty. The dominant figure—the boy—seems to have on nice, clean clothing. This tells the spectators that the family can at least provide necessities for themselves. Furthermore, from the handmade pictures on the refrigerator and the finger paintings on the wall, the viewers can conclude that they are family-oriented; however, there are no parents in sight. The logic flounders because there is indeed food in the refrigerator. The impact would have been more effective if there had been less food or even no food. Overall, the commercial is simple, easy, and effective. It portrays the problem at hand and then presents a solution. The viewers can easily discern that the video is about child hunger. The tactics that the composer uses ultimately evokes compassion from the audience. The ad has appealed to pathos and ethos and has solidified the ad. The subdued colors and the somber music have depicted how earnest the video is. In just 60 seconds, AdCouncil and Feeding America have effectively broadcasted their world hunger relief
Most people feel that they should help the needy in some way or another. The problem is how to help them. This problem generally arises when there is a person sitting on the side of the road in battered clothes with a cardboard sign asking for some form of help, almost always in the form of money. Yet something makes the giver uneasy. What will they do with this money? Do they need this money? Will it really help them? The truth of the matter is, it won't. However, there are things that can be done to help the needy. Giving money to a reliable foundation will help the helpless, something that transferring money from a pocket to a man's tin can will never do.
If this is not an utterly good and important cause, I don’t know what is. One day these countries that we are, and have, helped to improve their lives can hopefully one day do the same for others. The dream that I see in the Peace Corps is one day worldwide understanding between all people. As long as the Peace Corps is around, we know at least we are striving in this direction.
The Salvation Army uses the Aristotelian appeals, ethos, logos, and pathos to convince the audience that donating to their company will provide hope to underprivileged people around the world. Utilizing the image of distressed children for provides the use of pathos, logical facts for logos, and their company’s creditability for ethos. Affecting the advertisement the most dramatically, is the idea that donating to the Salvation Army is a way to give hope to individuals who are affected from natural disasters. Visually, a young boy is holding another young boy, who is most likely, his brother in his arms. Covered in dirt and cuts, the boys are also wearing tattered and ripped clothing. In addition the boys have no shoes, showing their damaged dirty feet. A bottle on the side near the boys has dirty water in it, displaying the idea of no clean drinking water. Correspondently, the children are sleeping on dirty stairs showing they are homeless with no food, clean water, and no clean clothing. On the bottom right corner of the ad there is the Salvation Army logo. Near the bottom there is the contact information to donate and learn more about the charity. Similarity, there is also a small memo describing what the donation provides to individuals in natural disasters and what they will receive from the Salvation Army. For example, it provides emotional support and helps the injured and heartbroken people. In bold font “Giving Hope Today”, is written on the advertisement, providing the idea that donation to the Salvation Army is more than just providing necessary support and needs to individuals affected by natural disasters, but it provides hope and a future.
Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.
It also represented that this a new day and the world will rebuild. This picture promises that we will stand together and build from the bottom. The location of this image plays the major role on the overall message. The deeper meaning is clear once looking a little
The picture of the advertisement is very moving itself.The very noticeable pitch dark background denotes terror,misery and despair giving us the idea of how appalling the situation is.The young boy’s depressed and innocent expression adds to the dreadful image and makes it’s viewers emotional.We can clearly see a black eye on his face showing he is a victim himself and this injury focuses on the fact of how gruesome and painful it can be to be a victim of such abuse.In the middle in white text is written,”HE HAS HIS MOTHER’S EYES”.This is the main and the most highlighted part of this advertisement and the font size and bright color makes it more visible than any other text in the image.The line is presented in a sarcastic manner adding slight humor to the criticism of this issue.When we say someone has his mother’s eyes we mean that person’s eyes resemble that of his mothers’.In this case,the young boy not only inherits his mother’s looks but also the sufferings and hardships that his mother had to go through due to physical abuse.I thought the way this message was presented makes the argument even more compelling.The ugly truth hidden under this sarcasm hits the viewers the most as they realize how easily this damage can transfer from one person to another,in this case from a mother to her son.In a smaller text at the bottom right of the picture it says to “report abuse”.This shows civic engagement that as a responsible citizen we should raise our voices if we
Individualism is rampant in our world. More and more people are concerned with what they want, when they want it and how they want it. They put blinders on and go about their work, convinced that “looking out for number one” is the only way to succeed and find happiness. If everyone were to adopt this way of thinking and living, the world would become violently competitive, gloomy, and callous. However, if we open our lives and give service to those less fortunate than ourselves, we allow our hearts to receive immeasurable happiness. There are countless members of society, who make service and ultimately self-sacrifice a part of their everyday lives. One of the greatest examples the world has of a self-sacrificing person is Mother Teresa. She said, “In this life we cannot do great things. We can only do small things with great love… It is not the magnitude of our actions but the amount of love that is put into them that matters.” Doctors Without Borders is a powerful humanitarian organization that was most recently volunteering in Haiti. Part of their mission statement reads, “…We unite direct medical care with a commitment to bearing witness and speaking out against the underlying causes of suffering. Our aid workers and staff protest violations of humanitarian law on behalf of populations who have no voice, and bring the concerns of their patients to public forums…” These are just two mainstream examples of people and organizations that live and work for others, to improve the quality of their lives.
Volunteering enables a person to develop new skills that he or she would otherwise not have been able to develop. Unlike most other organizations, a charitable organization is happy to give positions to passionate, though inexperienced, individuals who desire to help others and benefit the community. Therefore, an individual with little experience in a field of work can gain meaningful skills that he or she can use in the future. For example, while I volunteered at the hospital this summer, I learned about the daily work lives and professional duties of doctors and nurses. Had I not volunteered, I would not have learned about these things. I was always interested in the medical field, but volunteering at the hospital let me explore my interests and en...
The textbook used in class (Huffman, 2002) describes that “advertising has numerous” methods to hook the individual into “buying their products and services.” The advertising. company surrounds a particular candidate such as a child and immediately sinks their teeth into the child’s mind to manipulate the child into desiring their products. Through TV, cartoons and magazine ads, children are hit by one subliminal message after another. They are shown how this product will improve their status by making them the envy of all their friends.
...bear in mind the responsibilities in crafting certain images that serve to initiate spark within the nation to fight for the change they want in their society. Moreover, these images remain to be constant reminders of the history and identity of a country, and it is vital that the stories behind these pictures are properly disclosed and portrayed among the people to avoid misunderstandings and misinterpretations.