Paypal Case Study Model

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Introduction PayPal, Inc (PayPal) provides online payment solutions to individual and business worldwide. It allows credit cards and bank accounts money transfers and payment to be made through the internet (Niranjanamurthy, 2014). Established in 1998, PayPal has since moved $282 billion payment volume in more than 26 currencies across 203 nations in 2015 alone, generating a total revenue of $9.24 billion (PayPal About - Home, n.d.). PayPal’s Value - “At PayPal, we put people at the center of everything we do.” PayPal focus a lot on its consumer by making their services convenient and flexible for them when dealing with payments. Consumers spend less time entering information, merchants can set up a payment system quickly. PayPal also has a With technology integration through acquisitions of Xoom, braintree, Venmo as well as partnerships with MasterCard, Visa and various vendors, PayPal can have the economy of scale and network to help PayPal stay competitive in the industry. (NYTimes, 2014) Threat of Substitute - Moderate With the acquisition of tech-businesses patent greatly helps PayPal to fight off its competitor by differentiating themselves. However, competitors are also thinking of ways to win over PayPal market share. For instance, Apple had file a patent last year that could potentially dominate the mobile payments market which PayPal have yet to conquer (Business Insider, 2015). Bargaining Power of Buyers - Low The risk and cost of switching services can be too high especially for merchants who tends to require special customizations and rely on PayPal to support the various infrastructure built. As of first quarter in 2016, PayPal have 184 million active customers accounts (PayPal About - Home, n.d.). With such a large number of customers and the reliance of PayPal’s support, no one tends to have bargaining

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