Pathos In Advertising Essay

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The use of pathos in advertising is more important and effective than logos. People get bored when watching tv advertisements. The effect of Pathos is stronger because it has to do with the emotions and how the consumer responds to sad, happy, cute or ugly things. If he or she sees something cute like a puppy he/she will focus on the tv for longer. The same thing occurs when viewing something depressing. When the man leaves his dog to have fun with his friends he/she will feel sad for the animal. They will still be watching the advertisement because they are drawn in and want to know what happens to the dog and even what the ad is about. The consumer learns the man has stayed the night at his friend's house because he had gotten drunk and …show more content…

Ethos is an appeal to ethics. Ethos is proving the credibility of an advertisement. Ads are supposed to be informative. They must be entertaining while also informing you about the product. The Pfitzner commercial wasn’t promoting a certain product but a company in general. The ad starts out with the kid spray painting the building. The kid comes home and the mother was upset thinking her child was out running the streets and causing trouble. When he was out creating something beautiful for his sister or daughter. This is one part of the advertisement that isn’t very clear. Is it his daughter or his sister or maybe a niece? The consumer will just have to assume who the girl is in relation to the young man. That is a small detail in the grand scheme of the commercial. The girl wakes up and you see an oxygen tube around her face, this shows the viewer the small child is sick. With the thought of the boy being a hoodlum and vandal in the back of the viewer's mind, the boy moves to the window and opens it. That is when the viewer sees “Be Brave” painted on the surrounding buildings. Some people will find that beautiful and sweet but others may think it is still wrong to vandalize the building no matter the reason. At the very end of the commercial, it says, “Sometimes it takes more than just medicine.” The company still got their message across through the commercial and that it the important part of

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