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“A meme is an idea, behavior, or style that spreads from person to person within a culture”(1). As stated by Mary Ann Bell it is often tempting to define memes by examples such as “Gangnam Style”(1). With the high demand to participate in social media the potential for a rise and spread in “ideas, trends, rumors, memes, or anything catchy”(1), is great. This phenomenon is called “going viral” and is rapidly occurring within our society. Whether these ideas, images, or trends are purposely leaked or an accident taken out of context, memes tend to have a virus-like effect on cultures(1). The concept of memes can be linked to the idea of social norms, “actions or beliefs commonly accepted as normal behaviors by a group or society” (Lundin 1). Individuals who divert from the terms defined by a certain society or culture can be subjected to being ostracized (Lundin 1). This suggest that social norms are a psychological tool that help others exercise some level of control over another's behavior and social practices and helps establish a hierarchy for maintaining social order and organizing social groups within respective cultures.(Lundin 1) Social norms vary throughout different cultures and “stem from human interaction” (Lundin 1). Individuals can “observe the accepted behaviors of a group in order to be accepted by the group” (Lundin 1) in order to avoid the effects of being ostracized. “Ostracism is a universal experience and has been observed across different cultures, times, and species”(Gerber, Williams 1). Memes such as “Involuntary Abstinence” can play a role in the ostracism of individuals in the gaming/larping community. Larping is a form of role play which involve full costumes and props. Usually the individuals who partici... ... middle of paper ... ...icans as a whole are largely beginning to display and pass on images and ideas at the expense of others for comedic responses, likes, and general popularity within the world of social media. This in itself is becoming a social norm; allowing and participating in acts at another individual's expense. Memes have the ability to distinct levels within a social hierarchy as well as aiding in the progression of an already formed stereotype. It also allows the abuse of image ownership where an image posted on Facebook or Instagram could be taken and/or altered by someone it does not belong to . Images and ideas can be powerful if given power by society. If we did not allow these images to be replicated or feed into the hype of memes with a negative concept attached to them it would hold less power in the culture it was formed in or possibly not even be formed to begin with.

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