Packaging for the new product

Packaging for the new product

Packaging is vital, as goods need to be transported to the consumer in

a safe, hygienic and protected condition. For instance putting tin

foil round a kitkat, nestle product, keeps the bar fresh and prevents

deterioration, instant coffee tends to be sold in jars to prevent

spillage and because glass is a strong material, Nescafe Espresso

roast is sold with ‘click lock closure’, which makes the jar easy to

open. Additional packaging may be needed to assist retailers store the

products easily and safety on the shelves. Packaging is essential to

inform the customer about the contents, ingredients, weight, care

instructions, etc. Some of which are legal requirements. Good

packaging is an important part of the product.

The basic function of packaging has always been to protect and contain

a product. In a competitive market, branding and packaging are

important and have become an integral part of the product. We

instantly recognise products by the size, shape and colour of

packaging. Packaging may be used by the manufactures to promote the

goods, as the colour, design or lettering may make the product more

attractive and noticeable to certain consumer on the shelf. Packaging

is not just a safety attribute, different features are added to

packaging to attract different segments, for example a children’s

crisp might have colourful cartoons, entries to competitions or even a

mini game on back of the packet. These types of product...