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Recommended: Types of end product from tire recycling

At Michelin we are guided by a single overriding concept; your fear makes

you easy prey. Michelin is a $7.25 billion dollar a year North America based tire

manufacturing company. Since 1907 Michelin has been manufacturing and selling their

own tubes and tires for bicycles and cars. Though, today, their product line has expanded

to satiate a wider market including: passenger and light truck tires, heavy duty truck tires,

recreational vehicle tires, earthmover tires, agriculture tires, aircraft tires, and bicycle

tires. Their mission; “there’s a place where the road of tomorrow is being created today.

From tires that make your car more fuel efficient and safer to production and recycling

methods that reduce our impact on the environment. Michelin is striving to help you find

a better way forward”.

In 1993 Michelin introduced a magazine ad proclaiming in blocky bolded

lettering, “Michelin. Because so much is riding on your tires”. Just to the left of this there

is an image of a seemingly healthy Caucasian baby sitting down with his/her hand

through an upright tire while grinning face forward. Down in the bottom right

hand corner you see the following statement accompanied by the friendly Michelin man

logo:

At Michelin we are guided by a single overriding concept – the most

important pieces of equipment you can put on your car. Therefore, making

the best tires possible, regardless of cost, has become an obsession for us.

That’s why we make our own steel for our steel belted radials. Why each

tire model is so long in the developmental stage. And even longer in the

testing and manu...

... middle of paper ...

...as to time, place, the

people involved, and situation. A claim of fact may be considered unsubstantiated if it

has not been verified with such details. After assuring the audience that “making the best

tires possible” has become an “obsession” for them, Michelin claims:

That’s why we make our own steel for our steel belted radials. Why each

tire model is so long in the developmental stage. And even longer in the

testing and manufacturing stages. That is also why Michelin performs as

well as they perform. And last as long as they last. And of course, why

they cost more to buy.

Though these claims of fact may carry some truth, they lack the proof: time, place, the

people involved, and situation, to support the truth.

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