Organic Food Essay

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Organic Foods

Section A -- 35 Marks. Organic Food -- Environment concerns impacting the way we shop 2
Reaction of distributors to the changing trends in consumer behaviour. 4
Supermarket Wars -- How do they stack up ? 5
Specialised Organic Food Stores 6

Section B -- 45 Marks 6 pages 7
Importance of Certification Symbols 7

Section A -- 35 Marks. Organic Food -- Environment concerns impacting the way we shop

The industry I have chosen for this report is the organic food industry and in particular the distribution channels for the food industry in Ireland and how they have reacted towards the changing in trends in consumer buying behaviour. Recent European scares regarding meat, BSE, and the bad publicity surrounding …show more content…

Also, there is an increasing consumer demand for more value added organic food products with a longer shelf life such as ready meals, fruit juices, hot beverages and other convenience products. As these products become more available and providing the price premium isn't excessive, it is likely that the share of the market held by organic food will continue to grow …show more content…

First, there must be growth in the number of certified organic farms, since demand for organic ingredients still outweighs production. If the situation changes, we should see more completely organic food stores in the future.

We can expect more consumer advertising of natural foods products in major media. Just recently, we saw a full-page ad in The Irish Times promoting organic foods in the Superquinn supermarket chain. These ads are costly and can only continue if the products sell in larger quantities. At the same time, natural foods manufacturers will have to do more advertising to drive customers to their products in huge supermarket settings. Greater sales would enable natural foods products to be competitively priced.

Corporations buying out natural foods companies will focus on the marketing side; however, they may not be developing new products and they will quickly drop a product if sales do not meet their expectations. The result is a new era for entrepreneurs.

There are a number of factors affecting consumer demand for organic food across Europe. A number of positive factors are helping to boost sales of organic food while at the same time there are some negative issues that need to be addressed if the market is to reach it's full

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