Operation Strategy: The Structure And Types Of Operations Strategy

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Operations strategy is the structure of plans for the optimum allocation of the resources of the organization for the purpose of production. It specifies the plan of action by which it can allocate its resources to meet its long term competitive strategy. Operation strategy is based on the business strategy of the organization so as to necessitate effective production. To put it in simple words, it is the effective use of the resources such as location, size, available facilities, labor skills, technology, processes and equipment and machinery.

Need for Operation Strategy:
Operations strategy wasn’t much of a concern until 1970s. Until then U.S companies had market dominance for the reason that not much players were functioning in the international …show more content…

Such specified requirements are categorized into two divisions, namely, Structure and Infrastructure. They are the decisions relating to design of the production process and planning of the operation, combined together to determine the company’s operation function. For ex. If at all time and speedy delivery is the order winner and competitive priority, our production process would be such as to promote the speedy delivery of products. Best example to quote here is that of Dell Computer Corporation. They set up a system in which customers could directly order a computer from the company rather than going through a retailer. A warehouse system was designed in such a way that when the order was placed by a customer, the components would be brought in from the suppliers only then. The suppliers shipped the components within 15 minutes. On the contrary Dell’s competitors required hours or days to get the components. This system helped Dell in reducing their inventory capacity to a greater extent. They further increased their speed by setting up a shipping arrangement with United Parcel Service (UPS). It is therefore, very much clear and understanding as to how an operations strategy must be developed and which competitive priorities should be focused on. A company must make trade-offs in deciding competitive …show more content…

Productivity should be measured from supply chain to final output. It is the collective productivity of individual process that brings in the difference. The objective of measure of productivity is to increase the value of output relative to the cost or the quantity of input.

OM as a set of decisions:
Operation manager’s decision should speak of business strategy. All plans and actions should be related to other functions to support the company’s aims and objectives. Effective management of all the resources of a company are essential for the success of any process and supply chain.

Addressing the challenges in OM:
One way for the companies to meet the challenges is to recognize them as opportunities to improve the existing processes and create new innovative ones. Management of processes requires the ability to meet the goal goals for which they’ve been set up. Operations decisions follow clearly defined operations

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