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Personality traits that can influence consumer behaviour
Personality traits that can influence consumer behaviour
Personality traits that can influence consumer behaviour
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Openness Conscientiousness Extraversion Agreeableness Neuroticism The examples I have chosen include items that would be targeted to individuals on either end of the spectrum and could be items that personality type would choose. For the first personality type of Openness, some suggested products/service on the positive end of the spectrum might be: Travel, one that would include a cultural experience aspect, includes museums, galleries and history elements. A nonfiction book on a topic that interests the individual For the opposite end of the spectrum for Openness: A book that is in a particular genre and or topic that they are comfortable with Meal at the same restaurant they would always go to and would likely be the same order as made previously Using the first example of travel, it might be marketed to the intended audience with keywords and phrases that highlight culture and experience, and trying new things. Be complemented by images of people in far away places having fun experiencing new things, outside of the current audience countries environment. An example of this might be brochures in travel agents in New York, USA for a trip on the Silk Road in Asia. For the first personality type of Conscientiousness some suggested products/service on the positive end of the spectrum might be: Ordering a healthy meal from a restaurant Buying a car that is economical to run and has extra safety features for the family For the opposite end of the spectrum for Conscientiousness: A big unhealthy dessert because they saw yummy looking cakes walking past the restaurant window A sport car because it looked good in the showroom and was fun to test drive, even though the individual is on a budget, will be expensive to drive to work in... ... middle of paper ... ...oducts/service on the positive end of the spectrum might be: A bottle of liquor For the opposite end of the spectrum for Neuroticism: A cup of coffee Using the example of coffee at the negative end of the spectrum. The tv ad may focus on a nicely presented cafe where a person sits down and gets handed a freshly brewed espresso, the person sits and relaxes enjoying the quite atmosphere of the cafe and enjoying the rich quality coffee. This would appeal to someone who enjoys a relaxed environment and has a calm temperament. One interesting though is what if an individual is strong in two personalities, like Conscientiousness and Neuroticism. Opposite of Conscientiousness and strong Neuroticism. This type of person might make some interesting choices. References Tanner, J. & Raymond, M. A. (n.d.) Principles of Marketing. Flat World Knowledge, Inc. New York. USA.
But when you go to buy a new vehicle, you are faced with the question "What should
Openness - People who like to learn new things and appreciate new encounters typically score high in openness. Openness incorporates
a car outright. This picture is complicated by the fact that few low-income families are able to afford
Myers, David G. "Chapter 11: Personality." Psychology in Everyday Life. 2nd Ed. New York, NY: Worth, 2009. 292-315. Print.
The big five will be used in this paper as reference to personality traits. The big five consist of five different personality traits that were considered universal because of their stability among many individuals from many different cultures. The big five includes extraversion, neuroticism, conscientiousness, agreeableness, and openness. Extraversion refers to those individuals who are seen as social and lively. Neuroticism speaks of those who tend to be tense and moody. Conscientiousness alludes to the individuals who are considered to be careful and responsible. Agreeableness is referring to the friendly individuals who are easy to get along with. Finally, openness refers to the people who tend to be intellectually curious and open to try new things and experiences. Although prior study shows that the Big Five traits remain the same overtime, they had shown that they change as the person ages. Two articles in ...
expect to find a great used car that does not cost more then a car in worse
This study was conducted by Sanjay Srivastava. The results came from people taking a test with questions. The five traits were founded by John A. Johnson he wrote descriptions of the five domains and thirty subdomains. These descriptions are based on an extensive reading of the scientific literature on personality measurement. The five include, extraversion, agreeableness, conscientiousness, neuroticism, and openness An extraversion person enjoys being with people are full of energy and often experience positive emotions. Agreeableness describes people with this value getting along with others are friendly generous helpful willing to compromise interests with others Conscientiousness is when we control regulate and direct our impulses Neuroticism is mental distress emotional suffering and inability to cope with the normal depends of life Openness on the results means dimensions of the cognitive style that distinguish imaginative creative people from down to earth
Convenience. Convenience would be a factor that would need to be determined. How convenient is the vehicle for long travel, family travel, individual travel, and car-pooling? Is the set-up of the vehicle conveniently laid out? Financially, there are many areas of convenience, such as reasonable vehicle financing options, gas mileage for the vehicle, wear and tear on the vehicle, and much more. As a matter of fact, all areas of convenience must be considered in regards to vehicles for sale in a GM
Personality is defined as a person's differences to another in regards to their patterns of behavior, thinking, and emotional responses (American Psychological Association). The Big Five Personality Traits are Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism, or OCEAN for short. Openness is essentially correlated to exploring new things. The people that have high levels of this trait are generally more apt to do things like try different types of food, be more creative, and have the ability to tackle challenging problems. People who are low on this trait generally have a dislike for change, tend to not enjoy trying new things, and are generally more traditional in a sense..
To begin, the Big-Five traits of the Five Factor Model of Personality are each unique in their own way and offer hints or clues into an individual’s personality. The Big-Five traits can be easily remembered by using the acronym O.C.E.A.N. O represents the trait openness, C represents conscientiousness, E represents extraversion, A represents agreeableness, and last, but not least, N represents neuroticism. Openness is a trait that is characterized by a multitude of positive components. For example, individuals who score high in the trait openness often tend to be imaginative, creative, intelligent, broad-minded, and curious. They are likely to be more motivated, and they enjoy pursuing diverse and new experiences. Individuals high in openness are also more likely to be proactive meaning they actively seek more challenging and complex opportunities (Choi, Colbert, & Oh, 2015). Low scorers of openness are more practical, conventional, narrow-minded, and tend to avoid new experiences. The next trait, Conscientiousness, is a trait which is characterized by more efficient elements. For instance, individuals who score high in
This paper is designed to discuss descriptions of my personality type. The specific type will be broken into a four letter type, as well as my two-letter temperament. Various personality types can be reasons why certain behaviors or outlooks take place in the working environment. It can also have an effect on your relationships and personal development. The Jung Typology Test gives you questions that will determine what your personality type is. By studying the results, you can become a better coworker, employee, and manager. There are also weaknesses that each personality type has. These weaknesses are determined from the answers given during the personality test. Needs work
These scales are commonly alternatively represented by the OCEAN acronym Openness to experience, Conscientiousness, Extraversion/Introversion, Agreeableness and Neuroticism. The Big Five structure captures, at a broad level of abstraction, commonalities among most of the existing systems of personality description, and provides an integrative descriptive model for personality research. (Oliver& Sanjay 1999)
Every college student should own a Honda Civic. After all the Honda Civic ranks as the best selling compact car in America. Why wouldn't it be? Being affordable, reliable, durable, safe, economical, compact and sporty, with low insurance rates, and not to mention achieving great gas mileage makes this car the best. This car has everything I look for when buying a new car and more.
The Five-Factor Model of Personality is a system used in order to describe an individual’s personality traits. By requiring said individual to answer a series of questions, this test is able to decipher the traits that are most likely evident within their life. The Five-Factor Model of Personality test gives the test subject a series of situational options. Using the subject’s responses, psychologist match the answers to the personality in which best relates. A highly accurate description of ones’ personality can be easily configured by using the Five-Factor Model of Personality by testing either high or low in the following areas; openness to experience, extraversion, conscientiousness, agreeableness, and neuroticism.
A second point which favours the car is comfort. You can control the temperature, listen to the radio etc. And you always get a seat!