Old Spice Commercial

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Recommended: Marketing success through differentiation

Can a product still be a commercial success if the advertisements do not properly advertise the relevance of the product? Many companies have taken this route and have failed to sale their product to consumers due to the consumer misunderstandings of the advertisement. Old Spice is a company that sells men cleaning products such as body wash and body spray. The company marketing schemes have been really hilarious but all together have been a terrible marketing tactic due to the random antics taking away the advertisement of the commercial.
An Old Spice commercial that aired in 2012 is the perfect example of this. The ad featured a very popular actor, Terry Crews. The commercial was a weird one, it takes place in a locker room where a man has
At the beginning the locker room it opens up to is bland a blue and beige background of with an ordinary guy wearing a grey t-shirt with blue shorts. This seems like the typical room that a person could bring life to. As Terry Crews makes his entrance this is almost shown, as Crews is shown wearing nothing but red shorts this color is the meaning of fire and passion, but still has the bland background. Towards the end of the commercial during the product placement the color scheme changes to bland white shower tiles of the locker room. Also within this the name of the product is in white while the sub-line “Smell Is Power” is highlighted in red and yellow, Also it has the red cans of body spray under the subheading to try and push the power meaning more. To finish the commercial off they show Crews one more time with an explosion in the background further showing the color of power.
Overall the advertisement I thought was a failure. Even though it displayed power within Crews it never displayed how the product inflicted power in an ordinary smelling man. The concept of the video is lost within the random antics they decided to take to try and the under promotion of the product. Sadly this is the direction the company continued to take with their commercials to promote their body

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