Observational Learning Theories

The learning theory is based on process that lead to change in Behaviour wether it be potential behavioural change or permanent (Worsley 2008, p.140)
The learning theory is used in many health promotion campaigns that promote healthy eating amongst children. The learning theory involves three processes including exposure, when exposed to food certain amount of times children build the tendency to like the food including.(repeated exposure) e.g. If peers are given food and dislike it child will also dislike it and when peers consume food that is liked by them child will also probably like it (Worsley 2008, p.141).
The second being modelling, when children watch their parents eat their food and seeing their parents enjoy that food, children build the tendency to also enjoy it e.g. Adults should be seen to enjoy the food they want their children to eat along with media influences children as they

Theorist Albert Bandura first recognised observational learning. Observational learning occurs when an individual or groups of people are observed an used as guides most commonly know as models to preform and actions that will assist them in the future (Boundless,2015 ).Albert bandura has distinguished 3 types of which include of external reinforcement this comes from environment e.g. praise, money, stickers, avoiding a speeding fine, vicarious reinforcement by observing modelled behaviour being reinforced by other people and self-reinforcement: when we are reinforced by meeting certain standards of performance we set for ourselves e.g. feeling pride, avoiding feeling guilt(Boundless,2015 ).Example Children participate in cooking classes with older children (over 14) who act as role models (observation learning), give out positive reinforcing to increase the child’s self efficacy of healthy eating. The children learn how to cook