No7 Lash Impact Mascara Marketing Strategy

670 Words2 Pages
bulb-icon

Recommended: Swot analysis for department of business management

Task4
Marketing mix in different contexts

Effective marketing plan is a combination of market research, setting the objective, marketing strategy, Tactics and control. In this chapter shows marketing plan for No7 Lash Impact Mascara.

Marketing plan for No7 Lash Impact Mascara

No 7 is a one of the famous beauty product by Boots.No7 Lash Impact Mascara is a new product launched by Boots. Even though Boots wants everyone to buy the product, it is practicable to target certain groups.

No7 products mission and goal:
No7 products mission is to provide highest quality cosmetic product and at value product. During the next 6month Boots seeks to achieve the following objectives based on No7 Lash Impact Mascara:
1. Introduce the new product to target customers
2. Increase the number of customers
3. Increase the profit by 20%

Situation analysis:
The marketing environment for No7 Lash impact mscara has market opportunities same time it has some challenges. However Boots is believes they can achieve their objectives. Below the Table shows a SWOT analysis of the Boots conducted by market analysis to No7 Lash impact mscara’s strengths, opportunities, threats and weaknesses.

Strength Weakness
• No 7 brand recognition
• High product quality, non-comedogenic and Hypo-Allergenic
• Strong and effective Research and Development (R&D) of the product
• Effective strategy for marketing
• History of customer satisfaction
• Boots strong customer relations and loyalty • Depend on the quality of suppliers
• Be subject to foreign regulations for the suppliers and marketing
• Fall in market share
Opportunity Threats
• Expanding to developing market
• Latest demand in product innovation
• Growing fashion trends for the need of cosmetics by the three...

... middle of paper ...

...romotion
3. Product launch
Following table shows the action plan

Activities Month1 Month2 Month 3 Month4 Month5 Month6
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Situation
analysis
Set the objective Marketing strategy Implementing
Action
• Create the product awareness
• Advertising and promotion
• Product launch
Monitoring and Evaluation

Budget: According to previous budget history boots will plan for this product budget

Monitoring and control: Boots should have to monitor the activities and based on that they will revise the marketing plan.

Show More
Related

  • Swot Analysis Of Napoleon Perdis

    1429 Words  | 3 Pages

    Napoleon Perdis not only offers a wide variety of products in relation to cosmetics, with the provision of a Makeup Artists and Academy, but have also recently expanded their brand into new industries such as Fashion, Home ware and accessories.

    Read More

  • How Boots Plc Manages Human Resources

    971 Words  | 2 Pages

    Boots Plc. is the company I will look at in my assignment. I will get

    Read More

  • Overview of Estee Lauder

    1599 Words  | 4 Pages

    Estee Lauder focuses on the marketing, manufacturing and the selling of skin care, fragrance, makeup and hair care products throughout the world. (Gale) Estee Lauder Companies Incorporated generates over ten billion dollars a year from being sold in over 130 countries with over twenty companies it owns. (LLC™, 2013) Their products are very accessible by being available in establishments like Macy’s, Bloomingdale’s and Nordstrom’s. Their products are also available in their freestanding stores and online. The company offers a variety of products for the customers to choose from making it thus more attractive to a customer than a company that has limited assortments. Estee Lauder provides quality products while providing appropriate quantities to its distributors. It instills trust with its customers so that when they purchase an Estee Lauder product, the customer will less likely have buyer’s remorse due to customer satisfaction.

    Read More

  • The Marketing Strategy Of Boots

    2627 Words  | 6 Pages

    grow into many branches. When come to the product Boots does not market only the

    Read More

  • Sephora Marketing Strategy

    717 Words  | 2 Pages

    Sephora has started its digital presence in the year 1999 with the launch of its website, “Sephora.com” and pioneered in the digital and beauty retail business. With around 3 million visitors per month to its website, Sephora has not put a single step wrong in its marketing strategy. The introduction of Sephora Beauty Insider program in 2007 followed by the Customer Relationship Management programs, the number of online customers have been exploded in multi-fold across Sephora’s online channels. Although Sephora was known for its in-store experience, the shear increase in the number of customers on its online portals had almost blacked out the online system in the holiday season of 2014. This led many of its Asian loyal customers

    Read More

  • Anti-Aging Products

    763 Words  | 2 Pages

    Soft & Tough is a new male focused cosmetic products that aid in reducing aging effects on the skin while also providing sun protection. Anti –aging moisturizer is not a new concept as it has dominated the market for years, focused on women. Now is the time for such a product to be introduced to now focus as a male anti-aging, UV protection moisturizer to take advantage of such a wide market and to “emulate the same success women Anti-aging products” (Golding 2009) has had for years. Soft & Tough should focus on “authenticity, craftsmanship and performance” (Tungate, 2008) of the product because that is the foundation of men’s interest with regards to any products. It has been found that men will stay true and dedicated to products that deliver their exact needs, compared to women who would be more willing to try something new. To understand how to market for this gender specific product, there needs to be a better understanding of the consumers.

    Read More

  • Fda's Credibility In The Cosmetics Industry

    658 Words  | 2 Pages

    Everybody needs to look alluring and feel their best. Makeup are restricted that we improve our looks and our elements. Before purchasing beauty care products it is fundamental, in any case, to comprehend the potential threats of cosmetics and to look for items that will sustain and decorate without hurting your skin or your body. Ladies don't need to trade off on their wellbeing to accomplish magnificence in the 21st century.

    Read More

  • Benefits Of Mouthwashes

    833 Words  | 2 Pages

    Another product is boots smile antiseptic mouthwash which is also from boots, this mouthwash is different to the other mouthwashes due to its antiseptic properties; this product contains alcohol which is said to cause a burning feeling in the mouth. Unlike the breath spray it is meant for killing

    Read More

  • Strategic Marketing Strategy

    2276 Words  | 5 Pages

    This paper will detail a strategic marketing plan for a new product that is ready to “go to market”. A strategic marketing plan is important when presenting a new product or service because it ensures that the maximum amount of profit can be obtained for the product. A good strategic marketing plan provides focus and helps to pinpoint opportunities. A strategic marketing plan incorporates an executive summary, target marketing, place, product, pricing and promotional strategies, and a distribution plan.

    Read More

  • The Marketing Strategy Employed by Levi's

    1173 Words  | 3 Pages

    In order for a new brand to establish itself in its market and for its

    Read More

  • Makeup In Ancient Egypt

    279 Words  | 1 Pages

    Just like any other products in today's market, will also have its own specific history behind its origin. Nonetheless, this statement equally implements the Ancient Egyptians as they first designed makeup solely to “impress the Gods” (Cellania). Furthermore, evidence confirmed from Archeologist delivers the awareness that makeup is relevant to the Egyptian culture. Therefore ancient products are uniquely presented and prepared correlated to

    Read More

  • Makeup In America Essay

    577 Words  | 2 Pages

    The use of makeup in the United States has always had a significant impact. Over time, women have become increasingly dependent on the glamorous effects of makeup. The evolution of makeup in the United States from 1865 is quite thorough, regarding the complex variety of purposes, formulas, and packaging. The application and use of makeup has been ever-changing during the 19th, 20th, and 21st centuries.

    Read More

  • The Elements of Strategic Management Planning Systems

    2017 Words  | 5 Pages

    The first major area of strategic planning is development of a marketing strategy. In the business world, marketing tends to be a means to an end. Marketing entails directly connecting to the c...

    Read More

  • Pricing Strategy: L Oréal

    849 Words  | 2 Pages

    After reviewing the data provided by L’Oréal, we recommend focusing the marketing efforts on the ombre hair colouring style. L’Oréal can successfully market this style trend through the development of several campaigns on major social media platforms to promote the new product. We are confident that a strong social media presence will allow L’Oréal to mass promote its new product in a feasible fashion, while capitalizing on the strong L’Oréal brand.

    Read More

  • Marketing Assignment: Charles & Keith Footwear

    1061 Words  | 3 Pages

    According to Blythe (2012), marketing is a management process which identifies and fulfils customers’ needs and at the same time, makes profit. By having appropriate marketing concepts, Charles and Keith manages to develop within few years from an unnoticeable small shoe store to an international footwear brand which occupies a significant place in the industry.

    Read More

More about No7 Lash Impact Mascara Marketing Strategy

Open Document