Nike's Fame and Luxury

Today I will talk about the Nike brand and how it brings fame and luxury through its advertisements. According to Nike you have to “Just Do It.” The ads for Nike are effective because they offer consumers the fantasy of being famous and having all the luxury they’ve ever wanted.

Whenever you think of Nike, most people are familiar with it. Nike Inc., which was established in 1978, is one of the most incredible brands in the industry still till this day. Its famous swoosh logo accumulates up to 17 billion dollars annually. It’s rather expensive to most but affordable to some people. The popularity of the brand still pressures the lower middle classes to purchase the Nike swoosh. Nike also sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.

There are many ads that promote fame and luxury, for example, in this ad, there is an athlete named LeBron James who is in his Cleveland Cavaliers uniform dunking the basketball. There is an all-black background with the words “We Are All Witnesses.” From the ad there is a big white and a bold Nike swoosh which makes it more visible to the audience. When I first looked at the ad, I didn’t pay attention to anything besides LeBron James dunking but then I viewed the ad a little closer and noticed that the reason LeBron James was dunking in his uniform was because he is giving his audience the message that we are all witnesses of one of the greatest basketball players to play the game. Nike gives the visual image that the background is darker because LeBron James is coming into the light, as a new monster. It’s also a very small phrase, which makes the audience pay closer attention...

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...90s. The first was for "The Morning After," a satirical look at what a runner might face on the morning of January 1, 2000 if every dire prediction about the Y2K problem came to fruition. The second was for a 2002 spot called "Move," which featured a series of famous and everyday athletes in a variety of athletic pursuits.”

Nike has ironically been the most influential brand in fame and luxury through its athletes and celebrities all the around the world which are the most important things to adolescents. Nike will always be known as the greatest brand ever created. Fame and luxury are the things that are most important in life, or are they? Well you can decide but there can also be consequences and implications to believing that. It’s important to understand that Nike ads are effective at promoting these things, but as Nike has always said “Just Do It.”