Nature Valley Ethos Pathos Logos

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The use of Pathos in the video ad opens up with the beautiful girl with curly hair and blue eyes with confused facial expression tells the audience that kids are innocent in which using kids in the advertisement is a smart idea because then it will make parents think twice on that granola bar they should buy for their children. And Nature Valley offers to stand up with women who face emotional challenges, think for our environment and also use healthy ingredients in their products. The video and the print advertisements are well explained by the use of imagery, descriptive language and sympathy. Like mentioned above, in the video ad the slow motion of wholesome and flavorful ingredients make children want to eat this bar because it looks …show more content…

Logos play the role when you look at the key words such as “100% Natural”. Even reviewing facts and knowing the truth about the so called “healthy” foods, people will still continue to like this brand because they want to stay loyal to it no doubt. And Nature Valley will make sure consumers will keep coming to buy their products but not to change their brand (Nature Valley). They value their bars and will make sure to consumers love what they are eating even though they have to spend about million dollars on advertisements but they will earn twice the money they loos. One point that Nature Valley claims that their product has all the natural ingredients and contain “100% Natural”. But when you compare even on the print ad for example Honey N’ Oats has printed “100% natural” but when you compare this to Sweet & Salty Nuts, there is no 100% natural. Which means only one granola bar which has all the natural ingredients but still contains more than half of the total fat 4g in only one bar that comes with a twin pack if compared to Clif bar only 2 gram. And like I mentioned above “palm kernels” (New Health Advisor) replaces the hydrogenated oil but it contains much higher the amount of saturated fat which is really bad for heart health as well as health in general as the oil is processed. And it also creates a issue about the environmental health. So, really both health wise and environment are getting affected by this

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