Natural Cosmetics Case Study

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The definition of “natural cosmetics” is not well defined and is not globally standardized. Natural cosmetics products require a dominant proportion of organic ingredients in the formula, in order to be in the “truly natural” category. The European Union regulations state that natural cosmetics must contain at least 95 percent of natural ingredient in order to be classified as such. However, there are no standard for organic cosmetics in China. Natural means that the substances composing the cosmetic are as found in the nature, without any human change or chemical transformation. It means that any synthetic ingredients, petroleum and derivate are forbidden. Natural cosmetics have complex formulas, easy metamorphism and short shelf lives. In …show more content…

Furthermore, any kind of animal testing or cruelty is prohibited and the treatement of the environment is in the center of attention (Faraco, 2013). Manufacturers must acquire certification for using organic plant extract and for launching their natural products on the market. The same standards also apllies to the field of food products. Natural cosmetics include a large range of products, such as skincare, make up, hair care, etc. Natural cosmetics became popular because they advocate a healthier lifestyle and dramatically reduce the risk of skin irritation compared the conventional cosmetics which contain a bunch of chemical components. Moreover, natural components of plants and flowers offer multiple benefits for both the skin and the whole body, and reduce the risk of skin irritation compared with traditional cosmetics. Natural cosmetics are eco-friendly, which means that they are less detrimental to the …show more content…

Only one consumer out of three is buying natural cosmetics in France (Kantar Worldpanel, 2015). Furthermore, many obstacles restrain consumers from purchasing natural cosmetics. One of the most important barriers is the lack of consumer trust and the lack of information (Cervellon et al. 2010; Yiridoe et al., 2005). Consumers do not trust producers’ claims on the environmental performance of their products (European Commission, 2009). Another hurdle is the difficulty to distinguish national labels and European ones, other labels and manufacturers’ claims (Courvoirsier and Courvoisier,

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