PART I- BACKGROUND OF THE CORPORATE
Otomobil Nasional Sdn Bhd (National Automobile Company Private Limited) as known as Proton is a Malaysian automobile company that headquartered in Shah Alam, Selangor, and it operates an additional manufacturing plant in Tanjung Malim, Perak. It is Malaysia’s largest manufacturer automobile.
The concept of a National Car was first made in 1979 by Malaysia’s Father of Modernisation, Tun Mahathir Mohamad with a goal of enhancing Malaysian industry. The National Car Project was approved by the Cabinet in 1982, leading to the company was initially wholly owned by the government of Malaysia through Khazanah Nasional and was headed by its founder, Dr Mahathir. In January 2012, Proton was acquired by DRB-HICOM,
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Initially the components of the car were entirely manufactured by Mitsubishi but slowly the local parts were being used as those technologies were transferred and skills were gained.
Proton’s cars are being exported to 50 countries included United Kingdom and European markets. Proton realizes their goal of being an internationally successful Malaysian automotive manufacture. Our organization achieved it by focusing on the customers and also through producing innovative products with competitively
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They concentrate on the customers but except for concentrating on the Proton’s profitability, they also focus on the profitability, environment, human resource development and the society within its operation too. Proton’s culture is to meet the expectation of the responsible corporate citizens, good corporate governance and also ethical corporate values. Strong customer orientation is vital to the business. These kinds of cultures may lead the company to the road of success.
Proton’s cultures can give opportunities by producing more innovative products to customers to allow them choose or think of what they desire and it can satisfy our customer’s needs better. Our company is to concentrate on the customers, this means that they provide better quality to the product and also provide good services to the customers in order to build the company reputation and attract the customers to purchase Proton’s product and will comes back to us again. It will leads our profit to be higher. Our company also focuses on the environment which means that it’s eco-friendly. In other words, eco-friendly means it can save petrol and eventually it will help us to save the environment too. Proton wishes to help the corporate citizens when the citizens need our helps in the products that
Lincoln Electric Company has a very distinguished culture, after my readings over the case study it is clear that the strong culture they have prominently reflects their success.
After the steam engine was created in the early 17th century, many people and companies tried to take that same technology and apply it to automobiles. Nobody was successful until a British inventor by the name of Richard Trevithick created a multi passenger automobile that ran on a power source that was driven by a steam-propelled piston at high pressure (Bellis). Up until the mid 1900’s cars were only produced by specifically skilled blacksmiths, and were very expensive. There were only about 4,000 cars produced from the 1890’s to mid 1900’s (Bellis).
...se of the newer model. However the sole reason this marketing scheme is successful is the philosophy behind the manufacturing process, which is the idea that the end product is an actual work of art, not just an average automobile.
one of the biggest car manufactures in the world, announced it would be moving its
When an organization decides that it needs to be the best in the world that organization hunts for the best employees the world has to offer in order to get the job done. The organization knows it will require a good set of guidelines to maintain a high standard of excellence as well as qualified employees that are willing to abide by these guidelines. The organization will need good leadership to help the employees see the vision the organization is setting forth; the leaders will need qualified managers that will encourage the dream. This is the normal process for just about any business and in most cases the business will make good of its goal. It is the success of an organization that makes the rest of the world, the consumer, view it in a manner that gives the organization a solid foundation and respect. The respect earned by a successful organization isn’t gained by the products they produce alone, but other factors that consumers can relate too. Those hidden qualities of humanity, whether it’s feeding the hungry or benefiting the need of science to find a cure for Aids, is the forefront of the organizations success in building a strong link to culture. How does culture fit into the design of an organization, what purpose does it serve? Does an organization need the fundamentals of culture to become successful? This paper will examine the organizational culture of such a company, Verizon. The paper will discuss the responsibilities of leadership in creating a healthy organizational culture, the roles managers and leaders play as well as the four functions of management; planning, organizing, leading, and controlling as it relates to the support of the organizations culture....
BMW was found in 1913 by Karl Rapp as an aircraft engine design shop. After WWI, it started building motorcycles and then expanded into motor vehicles industry during the 1930's. After WWII, the company suffered again but survived later when Herbert Quandt took over the control in 1959. The company rapidly grew considerably and reached a market value of nine billion U.S. dollars in 1979; however, it was still small compared to the big U.S. auto manufacturer. Profits continued to grow up quickly. By 1995, BMW had thirty-four wholly owned subsidiaries, fourteen in Germany and twenty around the world. They also discovered that U.S. market would be the largest and fastest growing market for BMW.
The impact of the automobile between 1900 through 1945 was immense. It paved the way for a future dependency on the automobile. To paint a better picture, imagine life without an automobile. Everyday life would be dull, cumbersome, and tedious. An individual's mobility would be very limited. Basically, the life without an automobile could not be fathomed. The importance of the automobile is often taken for granite. Society may not know what appreciate the impact of the automobile and effects it has created. The impact of the automobile had both positive and negative effects on America between 1900 through 1945. Automobile provided an outlet for individuals and spread the freedom of travel among all classes of people. It also helped to introduce rural dwellers to the aspects of urban life and vice versa. One of the negative effects was that automobiles helped to put of big decline in the use of railroads. Over the course of the paper, I will try to expose the huge impact of the automobile an early twentieth century life.
Until 1981 the Nissan Company was still known as Datsun in the U.S.By the late 80’s Nissans direct competitors, Toyota, and Honda, were both working into the luxury car class. To keep with competition Nissan launched its Infiniti automobile lin...
Lincoln Electric Company is a great example of how a successful organization creates successful employee satisfaction. Company founders are the key stakeholders in making the organizational culture a success. They are the leaders with the vision of how they want to promote their company and they have to present the values to their employees so that the employees also do understand that the success of an organization is a success for themselves. It was not an easy task for Lincoln Electric Company to plant the foundation of organizational culture. There were many obstacles that Lincoln Electric Company had to overcome to succeed. Lincoln Electric Company strongly believed that the customer satisfaction should be their main goal. The value on the return of the happy customer was significant that it directly impacts the success of the business. Lincoln Electric Company was very much coined on the term of customer satisfaction and they strive their best to provide the
In 1972, Kia established the Kia Service Co. Ltd (Kia.com). Several other milestones happened during the late 70’s such as Korea’s first full integrated automobile facility opened, Korea’s first internal combustion engine is produced, Kia began producing a gasoline engine and continued to introduce new vehicles (Kia.com). In 1984, the Kia Research and Development Center was established (Kia.com).
Another strategy used by BMW to differentiate itself from other automakers in the market is the proactive usage of technology and innovativeness in the development of products. From the early 1990’s, BMW has been on the forefront of incorporating technology in its designs in line with the technological advances of the modern world. This has led to the creation of inventive products. The uniqueness of these auto products put BMW in a position of advantage. The development of the hydrogen car as early as 2000 was an indicator of the company’s innovative strategy. In addition, the company also presents itself as environment friendly creating a whole range of vehicles in this category. This is a differentiation strategy meant to boost the company’s image and reputation amongst customers. In addition, this gives the environment conscious customers a variety of products to choose from giving BMW an upper hand in the industry.
From a Government-Linked Company, the national car-maker is now a private entity following its takeover by DRB-HICOM Berhad. With DRB-HICOM’s experience as Malaysia’s largest manufacturer of automobiles, the company is confident in transforming PROTON and also LOTUS as globally recognised automotive players. To reiterate the company’s commitment, PROTON successfully launched the Preve in Australia, Thailand and Brunei within months after the official launch in April 2012. Group LOTUS launched the LOTUS Originals flagship store in Regent Street London and the new Exige S in July 2012. At home in Kuala Lumpur, LOTUS Cars Malaysia in January 2013 opened its first Flagship Showroom and Centre in Sg Penchala and introduced two new cars to Malaysian customers which are the Exige S and the Elise
Although “The Big Three” dominate the market, there are other players in this industry, though most operate as foreign branches. A good example of these is The Three Asian companies: Toyota Motor Corp, Honda Motor Co. and Nissan Motor Co. According to Checkonomics (2006) their combined market share in the U.S. had gone up to 40.61% by 2005. As shown in a report by Graduate School of Business, Stanford University (2000), these six shared the market with Volkswagen, although local consumers also imported vehicles from other countries.
Nowadays, many petrol pumps provided in Malaysia with a variety of branded like PETRONAS, Shell, Caltex, Esso, BHP and others according to Sung, C. T. (2011). This may cause petrol manufacturers have to compete with other petrol manufacturers to get place in the market line with the changing of economic life. Based on Kosmo! Online News, Irwan Asri Mohd Nor stated that every petrol compan...
The global company Mercedes-Benz is considered one of the most successful and well-known automotive companies worldwide. Since 1886, the company’s founders Gottlieb Daimler and Carl Benz made history with the invention of the automobile, including the Daimler Group, which is one the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles globally (Daimler, 2013). Their main focus is innovation, safety, technology, style, brand image, expansion, and superior automobiles by offering the best of the best to consumers worldwide. The brand’s philosophy is to continuously create radically new products to advance the cause of human mobility. It is also the number one luxury brand in the United States and Germany while continuously expanding in China and Russia as well (Interbrand, 2013). Mercedes-Benz has a great selection on divisions such as cars, trucks, vans, buses, and financial services offered to any consumer or business. Their global reach has increased tremendously by including production facilities in 17 countries on five continents and having 93 locations worldwide. As a pioneer of automotive engineering, their strategy is to continue the same pioneer role with the ongoing development of mobility, especially in the areas of safety and sustainability (Daimler, 2013). It is very essential for the company to focus on consumers’ needs and their highly well known brand in a competitive global economy. That is why the company Mercedes-Benz releases a brand new model every year to stay on top of its competitors by improving previous models. Some strategies practiced are global marketing, global product development, global product pricing, global advertising, global distribution, an...