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Multimedia is media and content that utilizes a combination of different content forms
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Multimedia in Computers
Multimedia is nothing new. The nature of human communication has always involved "multimedia". We hear, speak, write, draw, make gestures, play music, and act out our thoughts and feelings to one another. We have enjoyed multimedia presentations since our childhood through film, television, and, more recently, videotape, videodisc and digital videodisc. These have all involved analog media. What makes recent developments in multimedia new and exciting is that we can now deal with these various media in a digital format.
The digital format allows manipulation, sharing, and merging of data in ways that analog cannot. For example, writers can incorporate digital images into a word processing document. They can record and edit sounds to link with images or text, permitting the data types to serve multiple purposes with a minimum of reworking. Users can program the computer to seek files randomly, to store these different files digitally, just as any computer file. They can edit this information, eliminating unnecessary parts, transforming them, or adding alternative data or special effects -- all without expensive postproduction.
Multimedia evokes different images depending on the listener or reader's understanding. Multimedia is defined as an interactive computer-mediated presentation that includes at least two of the following elements: text, sound, still graphic images, motion graphics, and animation (Theoretical Foundations of Multimedia. Robert S. Tannenbaum (c. 1998)). Even the unabridged edition of The World Book Dictionary (c. 1990) leaves room for interpretation by defining the term as "using a combination of various media".
Some people understand "multimedia" to mean the u...
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... the door to a whole new dimension of computing.
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Media richness refers to using multiple and most appropriate digital media to present learning content. Media richness theory suggests that the use of multiple media can enrich the communication context and perceived learning. Dennis and Valacich (1999, p. 9) state that “choosing one single medium for any task may prove less effective than choosing a medium or set of media which the groups uses at different times performing the talks, depending on the current communication process (convey or
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What is electronic media? Electronic Media is information or data that is created, distributed and accessed using a form of electronics, electromechanical energy or any equipment used in electronic communications. The common equipment we use on a day to day basis to access Electronic Media is our television, radio, computer, cell phones and other devices transporting information to and from us by means of electronic involvement.
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A work of literature is not complete until it is presented and critiqued by the reader. Over the years, the means of presentation of the literature has evolved with the availability of new technologies. One of the single most important developments over the past 100 years is electronic media. Electronic media has allowed for literature to be presented not only though a bound book but also audio and video. Electronic media has also allowed for easier, less time consuming authoring and publishing. This new media is still developing today and will continue at a fast pace as long as new technological breakthroughs occur.
Shannon, T & Heinemann, M 2004, Business communication & technologies, Johny wiley & sons, Queensland.
The information can be expressed through words, numbers, sounds, and images. By better understanding digital technology, we improve our control over such information.
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