1.1 The company background
Wm Morrison Supermarkets plc is the UK 4th largest chain of supermarkets. The headquarter is in Bradford, West Yorkshire, England. Morrison was founded by William Morrison in 1899. He began his business by sale eggs and butter stall in Bradford market. After a long period developing, in 1961, the first supermarket opened. The market had 5,000 sq ft retail space with free parking area.(Company history, 2015) Morrison sold fresh meat, green grocery and other provisions at that time. Six years later Morrison became a public company listed on the London Stock Exchange and gradually occupied an important role in the retail industry in the UK. In 2004, Morrison completed the takeover of Safeway, creating the UK's fourth
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Safeway became part of the Morrison family stimulate the company's increase in the south of England and Scotland because Morrison require an additional fresh produce packaging house and distribution center to fulfill a large amount consumers.(Company history, 2015) In 2013, Morrison launched its online food offer on morrisons.com for the delivery of fresh food in the UK. In 2014, it began online grocery deliveries and expand its delivery range.(Morrison, 2015) At the same year, Morrison launched Match & More, a new price match and points card to compete Tesco, Sainsbury and Asda. Until 2015, Morrison serving customers across the UK over more than 600 stores, 150 M locals and an online home delivery service. (Morrison, 2014) It buys fresh food directly from the farmers. They source and process most of the fresh food by their own manufacturing plants to make sure the best quality. There are nearly 11 million consumers visit stores every week. Morrison provides more than 11 million households Morrison.com service and almost covering 50% of UK households at the end
Brookshire Grocery Company, known for its commitment to excellent customer service, was established in 1938. The company began with one store in downtown Tyler, Texas under the name Brookshire Brothers. Soon after, the company changed its name to Brookshire Grocery Company and expanded to four stores in Tyler and Longview, Texas, which included the first air-conditioned store in East Texas (brookshires.com). Over the years, the Brookshire Grocery Company chain has grown to more than 150 stores throughout Texas, Louisiana, Arkansas and, most recently, Mississippi.
I decided to explore the effect that a white male audience has on the tone of a writer who primarily caters to a non-white audience when the speaker, subject, and context remain the same. I questioned how audience and purpose affect a text’s structure and content and found that by changing the audience, I was forced to go into descriptive detail to explain the oppression imposed upon African Americans to white men. By writing a speech, Toni Morrison’s serious and passionate tone towards both race and gender equity are not erased. I refer to the audience as “you” and bring up that they’re in a position of power to force a separation between Toni, an African American woman, and the audience, white men, because the point is not to establish a
This novel was released in 1973 during a time which Civil Rights law was passed and Americans started getting exposed the life of African Americans. At the time where more and more people were becoming accepting to the African American community, Tony Morrison and other authors of her era shed more light into the injustice that occurs in our society through their novels. Readers also get to read about what has long been known but not talked about. In an article written in 1974 by Alfred Konph he mentions that Toni Morrison's writing by saying " Morrison yet wrote another excelling book that captures the story of the black community and essence using great literary techniques." She was accepted among those who shared a passion for literature
Without thinking twice race is often something most people use to identify and classify individuals by. In the short story, “Recitatif,” Toni Morrison provides us with evidence of how we unconsciously use race to identity, define, and categorize individuals, showing how prevalent the use of stereotypes are in a society. She uses different ambiguous encounters between the two characters of different race to convey her purpose. Her goal was to force the reader to stop and think about what truly defines someone in the end giving them a new perceptive on why judging an individual based upon stereotypical standards in usually incorrect. By Morrison making this conscious decision not to disclose which character was which race, she calls attention
Sainsbury 's acquired a percentage of US based Shaw 's Supermarkets in 1983 and in 1987 completed
Wm Morrison Supermarkets Plc was founded by William Morrison in 1899 in United Kingdom and also the fourth largest food retailer with more than 400 convenience stores from Bradford market stall. Their business is mainly on fresh food, fresh fruits and grocery with their unique technology procurement and quality. Nine million customers would pass through the stores to shop for their foods and grocery and 132,000 employees of Morrison would deliver great services to them such as ordered online they wants and delivered to their residential. Morrison helped consumers to save money every day by having some competitive prices and hundreds of special offers.
British retailer Marks and Spencer (M&S) is a private limited company, their main aim is of a commercial nature. It is one of the most iconic and widely recognised chain stores in the UK. They have 520 stores located throughout the UK and 240 stores worldwide. It is the largest clothing retailer in the country. (Source: M&S website)
Background of the organisation John Lewis is the largest multichannel department store retailer in the UK. The company is a partnership which gives all “partners” working for them a share in the responsibilities and profits. The main purpose of the partnership is provide value and honesty to all its customers based on their slogan of being “Never knowingly Undersold”. John Lewis aims to be an employer of choice by hiring and retaining partners who have the ability and integrity to work towards the partnership principles as well as being able to build relationships with both other partners and the customers based on respect and courtesy and in return, reward them based on their contributions fairly. John Lewis has 46 stores across the UK, with about 88,700 partners employed.
Marks & Spencer is one of the UK's foremost retailers of clothing, foods, homeware and financial services, boasting a weekly customer base of 10 million in over 300 UK stores. Marks & Spencer operate in 30 countries worldwide, and has a group turnover in excess of £8 billion. It has specific values, missions and visions. It’s main vision is ‘to be the standard against which all others are measured’, it’s main mission is ‘to make aspirational quality accessible to all’, and it’s main values are quality, service, innovation and trust. (www.marksandspencer.co.uk).
J Sainsbury's aims and objectives Their business is now focused very much on Sainsbury’s Supermarkets and Sainsbury’s Bank following the sale of Shaw’s
Challenges in Today's U.S. Supermarket Industry. 2014. Challenges in Today's U.S. Supermarket Industry. [ONLINE] Available at:http://msdn.microsoft.com/en-us/library/aa479076.aspx. [Accessed 31 March 2014].
From the given document it can be inferred that Albertsons has a good financial backing. It is mentioned that the company has invested half a billion dollars for technological advancements and also they are into the drug retail market which is more profitable over groceries.
Sainsbury’s (2014) states they put their “customers at the heart of everything we do and have invested in our stores, our colleagues and our channels to deliver the best possible shopping experience. Our strong culture and values are part of our identity and integral to our success.” Sainsbury’s brand is established upon providing quality at fair prices, the importance of fresh, healthy, safe and tasty food is put very high at Sainsbury’s. Sainsbury’s also offer a range of up to 30,000 products such as household products, food, grocery, and even its own products.
...e different supply chain mechanism ultimately helped Morrison to be strong and stable in replying the customer. In the following there have been some strategies that have been introduced in Morrison to survive and to make profit in the competitive market.
The food and staples retailing is an increasingly competitive industry. The market giants (competitors) are Coles (owned by Wesfarmers) which has 741 stores across Australia and plans to add 70 m...