Montgomery´s Bus Boycott

Commonly, Rosa Park’s arrests for refusing to yield her seat on a bus for a White man is a popular misconception of being the primary stimulant that kindled the uproar of the historical boycott of Montgomery’s buses known today. Contrarily, unprecedented, racially provoked violence, and discriminative and segregated events prior to Parks’ conviction motivated leaders to organize their communities for the challenge to break barriers of government’s disregards to Negro’s rights and race equality. Parks was the catalyst that spread to the community for the immediate need for change. Despite, Negroes limited sources, and assumptions they were impressionable and unintelligent; nevertheless, their stance made an economical impact to public transportation, crippled businesses’ revenue, and pressured the government to arbitrate laws against segregation. Within the short period of Parks’ arrest, Negroes were able to brainstorm various strategies that led to the success of the boycott, which included but not limited to the following: proper marketing, assertive leaders, and implementing a civil plan.
First, leaders and followers strategically implemented proper marketing techniques within the short time allotted. Jo Ann Gibson Robinson was an influential frontrunner in spreading the word to thousands of Montgomery constituents. Approximately, ten of thousands of leaflets were distributed in less than 24-hours. Robinson’s campaign calling technique to Women’s Political Council (WPC) members was to “alert all of them to the forthcoming distribution of the leaflets, and enlisted their aid in speeding and organizing the distribution network. Each would have one person waiting at a certain place to take a package of notices as so as her car st...

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...ronger than any obstacle that tried to deter them. As a result, Montgomery's buses were integrated on December 21, 1956, and the boycott ended. It had lasted 381 days. Nevertheless, proper marketing, assertive leaders, and implementing a civil plan were the key elements to the success of the justice that followed for Negroes.

Works Cited

Jo Ann Gibson Robinson, and David J. Garrow, The Montgomery Bus Boycott and the Women Who Started It: The Memoir of Jo Ann Gibson Robinson, (Knoxville: University of Tennessee Press, 1987), 46.
“Montgomery Bus Boycott,” The History Channel website, http://www.history.com/topics/montgomery-bus-boycott (accessed November 29, 2013).
Ibid.
Wineburg, Samuel S., and Daisy Martin. Reading like a historian: teaching literacy in middle and high school history classrooms. New York: Teachers College, Columbia University, 2013.