Milk and Cookies

666 Words2 Pages

Milk and Cookies
In this advertisement Oreo describes itself as milk’s favorite cookie. The milk Oreo has chosen to represent their cookie is not just your typical milk from a dairy cow. Oreo is referring to Mother’s milk. This advertisement was designed by Cheil Worldwide, but has not been released to the public due to the overwhelming dilemma of public breastfeeding. This advertisement depicting a woman breastfeeding her baby may seem funny even harmless to some people, but others may take offense to the sexually explicit photographic images portrayed.
This company has made a brilliant advertisement using a clever pitch, and descriptive photo.
While combining milk and cookies is nothing new this add defiantly shakes things up by using mother’s milk to draw a crowd. As more and more mothers are choosing to breastfeed over bottle feed, this advertisement could be the deciding factor in a mother’s choice.
To begin with, this advertisement is depicting a woman breastfeeding her baby it may seem funny to some people, because the baby is looking out of the corner of his eye as if he already knows that milk and cookies are better together. The infant is a boy about six months old. He is of Asian descent, with big brown eyes, and black hair. The Oreo he holds is uneaten as if he can’t figure out how to combine his milk and his cookie. The look he has symbolizes there is only one thing that you must have with a Oreo and that’s milk anything else is unacceptable. Milk and cookies go together like bread and butter, pancakes and syrup, and this baby knows that. Some will see this advertisement and think it’s quite hysterical.
Therefore, this advertisement as funny as it may be, shows a r...

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...on’t have nearly as many problems, childhood illness and are proven to be more intelligent overall. This advertisement could be the reason a mother was never diagnosed with breast cancer, as breastfeeding reduces the chances of developing breast and ovarian cancer in women who breastfeed for over one . If a mother never chooses then she looses, misses out on the special bonding that goes on during nursing. Anyone can hold a bottle and feed their child but it takes a special kind of mother to breastfeed.
All things considered, this advertisement could make some people belly laugh, and some will find it sexually explicit protesting its removal. It still won’t take away from the fact it is cleverly designed. However, if this advertisement portraying everyday life could help so many women and children and solve so many issues.Why are they keeping it a secret?

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