Miley Cyrus Research Paper

564 Words2 Pages

One more example, Miley Cyrus has been popular since she was young. Her appearance for Disney Channel’s music comedy show ‘Hannah Montana’ brought an incredible success as it was ranked the most popular television show at that time which achieved more than 54 million viewers (highest ratings ever) in total for all episodes and she officially became a teen idol. She released several Hannah Montana soundtracks which became a commercial success and were sold more than two million copies. She also released some hit songs like ‘Party in the USA’, ‘When I look at you’ which was sold 5.38 million copies. Miley was nominated and received many awards in both of her favorite fields- acting and singing such as Teen Choice Award, Kids’ Choice Award, Young Artist Award, …show more content…

The target audience consumed the series and began to consider Miley Cyrus as their role model, they wanted to follow her clothes, make-up, hair, or even her behaviours. Hannah Montana’ fans didn’t hesitate to buy her merchandise with her logo, name and image. Right after the series, the film “Hannah Montana: The Movie” also attracted such a great deal of attention (The Famous People 05 April 2018). Later on, she shocked the public with the coming back of a totally different image: a sexy and wild pop star, Hannah Montana totally disappeared, like never existed. She is naked, sitting and swinging a wrecking ball, she is twerking on her performances, the way she sticking her tongue, an image of a grown-up female. Looking at her, we could look this as a way of marketing – a marketing tool Creating controversy/ rumours around the songs/ music videos or pop star’s image/ private life is a way to attracting more people to care and discuss about their products therefore pop stars could earn more money. With an example of Miley Cyrus, she is using this tool to booster her

Open Document