Midwestern Contemporary Art Museum Case Study

726 Words2 Pages

The Midwestern Contemporary Art (MCA) museum is a non-profit organization. Non-profit organizations have a legal and ethical obligation to the public and their constituents to manage their events with answerability and transparency. Their mission activities, finances, accomplishments, and decision making processes should be open to the public on a regular basis. All information about a non-profit organization should be available to the public. The organization should build public understanding and trust and confirm external visibility (Minnesota Council of Non-Profits, 2016). The original BATNA was when Peter Smith became a member of the MCA board of trustees. Peter gave $10,000 dollars to the museum and eventually pledged to give $5 million …show more content…

As eh chairperson, Peggy Fischer needed to persuade the Smiths to give their donation that they had promise to donate to the museum. Reciprocity should be a tactic used on the Smiths, people feel obligated to give when they receive. The museum needs the $5 million in donations from the Smiths to be able to pay for the new building to house the art. The Smith’s had a love for contemporary art, scarcity could be a tactic used on the Smiths. Fischer could highlight what the museum has to offer them in the way of contemporary art. If their donation is not given to the museum and the museum had to close its doors, then there would be no more contemporary art in the Great Lakes area. The Smith’s know that MCA is a great non-profit organization to be a part of, Peter Smith was a very big part of the museum for many years. They knew that if donations are not made that the museum would go under (Sumac, …show more content…

This is very important to have to get repeated gifts or donations for your organization. As a non-profit organization, you cannot afford to not have a program of gratitude. Promptness is key factor when it comes to donors, donors like promptness, send out that thank you letter. Sending out a thank you let the donor you received their gift. It lets the donor know the gift will be put to good use. Also, let the donor now they made the right decision and show that you are well-organized (Axelrad, 2014). Thoughtfulness when sending a thank you letter to a donor, saying because of your gift the museum will be able to build the building it needs to house the art. Repletion where gratitude is concern is the key, gratitude mist be repeated. If you want your donors to stay interested by their generosity, there needs to be genuine gratitude given to the donors on continuous bases. Give gifts that show personal thoughtfulness snapshots of projects that they personally help with, recognition in publication, etc. (Axelrad, 2014). Phone calls are a way of saying thank you promptly. Donors that get calls will give more. Calling is a value of repetition also. Call monthly donors a least once a year to thank them for their sincere loyalty. Board member s can do these calls being warm and genuinely grateful can make all the difference you need to let them know how much you appreciate their gifts

Open Document