Midas New Strategy Case Study

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Midas New Strategy
For any business to grow and survive in the current tough world market, its management body must come up with sound strategic plans. In other words, plans should be made and implemented for such an organization to outsmart its business rivals in one way or the other. In this case, Midas is considered to be doing quite well in automotive repairs though it offers narrow range of services. However, the management is planning to launch a new program that is aimed to boost the business. In relation, this paper will state and critically discuss the impacts that this new service will have to the existing operations.
Firstly, the new program by Midas company is a form of business diversification because they opt to add new services altogether. It is beneficial for a firm to diversify its operations as this is a strategy to minimize risks that can result to financial loss (Hill & Jones, 2010). Additionally, the new program will require for job specialization in the organization and this will improve the quality of services being offered by Midas Company. Improved service quality may be a way of attracting more customers hence increasing sales to the firm. Another advantage that will be brought by the new program is that Midas will offer a wide range of …show more content…

In order to implement this program, it is quite sure that some inputs will be gathered from shop owners. There are reasons why such input need to be gathered from the concerned shop owners. The owners should ensure that quality work is performed and this is one reason why gathering input from such individuals is considered wise. Additionally, shop owners are there to ensure that customer satisfaction is achieved which means that they can provide reliable input concerning the new strategy. Therefore, the shop owners can provide quite reliable information that will be useful in this new

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