Microsoft Xbox One

748 Words2 Pages

Microsoft has been an iconic brand of our era and for years to come. There are certain brands and names, which are just beyond the point of promotion. Even with the popularity, Microsoft has a certain amount of promotion when launching a premium product such as Xbox One. Microsoft vastly uses online marketing and advertising their product pushing for reliability and usability. The first and most known marketing strategy of Microsoft promotion is networking. The Microsoft Xbox One system formats are installed into each windows products making it compatible with the other windows products. This marketing strategy makes Microsoft Xbox One available everywhere, including on your mobile devices. Microsoft can keep up and accelerate passed …show more content…

While trying to manage simplicity can be a challenge because Microsoft has to constantly appeal to their target market, Microsoft can stay relevant through new product launch strategy and implementation. As of 2017, Microsoft plans to release Microsoft Xbox One Scorpio in the fall of 2017. Microsoft marketing plan is to lead in sales, develop a cost per sale, and market shares. Budgeting is a major factor when getting a new product or games for the Xbox One console of the ground. With an implantation such as budgeting Microsoft can improve, their performance as they adjust their program needs to meet the plan objectives. As Microsoft Xbox expands, it will promote a specific ad to set if the console is generating interest. Now Microsoft can estimate a cost per sale based off the original Xbox One. The Xbox One console usually cost about $500 we can forecast that the new console will be $500 since that is the maximum the consumer is willing to pay for a product. The outcome will be interesting to watch how Microsoft will approach their sales. Regardless if Microsoft cut, their prices Sony will follow as a reaction to keep the competitive

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