Men's Women Commercial Analysis

The commercial begins with no advertisements and no brand labels, with hopes to try and catch the viewer’s attention immediately. The lights start to go out one by one and the only large lights left on the screen are an aisle of pink and blue. The camera starts to pan down what is now clear, a toy aisle of a toy store. The camera pans the “girl” section of the store and it shows every stereotype that comes with girls; a doll at a makeup vanity, a dancer, a girl pushing a stroller, and a girl whose carriage will not move and she does not have the skill to fix it. If you look at the dolls every single one of them is beautiful, skinny, and cut like a barbie. The doll whose carriage gets stuck, tries to get out and fix it while all the other dolls

Craig’s article analyzed four different types of commercials, a car commercial about a group of men being independent and carefree around their cars, a beer commercial about a female bartender being attracted to the man that walks in the bar, a commercial for a weight loss program showing the success a women had and featuring her husband and family as background actors in the commercial, and a commercial for deodorant and a man being attracted by the smell of his female companion. The car and beer commercials were clearly aimed towards men where men are depicted as being carefree and non-committing individuals. The weight loss commercial and deodorant commercial are depicting a woman's sense of empowerment, the women in these commercials are not shown caring for the family which is all but opposite of the men’s commercials. The Audi commercial does not fit into either of these categories, it is a gender neutral commercial that captures the viewer’s attention from the beginning and holds it until the end. The commercial shows both genders breaking stereotypes several times throughout it’s course and can not be truly labeled as for men nor