Melisa Hortons Strategic Plan

This paper evaluates the current strategic plan of Melisa Horton, Inc., its mission, values, and the interrelationship between the two. PEST and SWOT will be used to analyze Melisa Horton, Inc. and where it is positioned in the marketplace. The analyses will evaluate political, economic, social, and technological factors; as well as strengths, weaknesses, opportunities, and threats.
Abstract
Melisa Horton, Inc. was established in 1988 upon graduation from high school. Some time was spent in college with no degree completion. Melisa spent some years working as a tax preparer before joining Detroit Public Schools as an administrative assistant. In 2009, Melisa enrolled at Regency Beauty Institute and completed the program achieving the

In order to achieve success in life, a mission statement is a critical first step to achieve future endeavors. The personal mission for Melisa Horton, Inc. is to continue to grow and advance professionally and personally. Her current background, reputation, and work environment offer the opportunity for Melisa to establish herself in a senior role. This experience and education can be monopolized at her current company, but is quite marketable elsewhere as well.
Vision
Vision statements are long-range goals of an individual or business. These goals describe core competencies that provide competitive advantage (De Kluyver & Pearce, 2011). Creating a personal vision statement involves envisioning the future from different points in time. Looking at a few months ahead out to a few years covers this area. The goal is to picture the desired goal for the future and evaluate the present to see what changes are needed to achieve the goal. The future self is directly connected to the present self as they are both a part of the entire person (Peterkin, 2003).
The personal vision of Melisa Horton, Inc. is to advance a meaningful career while maintaining a successful marriage and supporting the creation of a family business. These goals will be accomplished by continuing her education and investing money wisely; all while continuously working on keeping her marriage fresh and

Melisa pays close attention to detail and is meticulous at accuracy and competency. She has excellent interpersonal skills that effectively motivate her peers and team members to stay on task and complete projects timely. Moreover, she has concentrated analytical skills that contribute to her striving for stellar performance and success.
The opposite of strengths are weaknesses. Recognizing ones weaknesses gives them the opportunity to work to become a better person or employee (Unknown, 2010). Melisa can have the tendency to over-analyse information. At times, this has the possibility of delaying final response to promote accuracy and dependability of data. Co-workers can become irritated by her excessive attention to detail when expecting immediate responses. Demanding perfection and accuracy can ostracize team members if not presented properly. She must recognize these weaknesses to work on decreasing their affect or eliminating them