Media Bias: The Four Types Of Media Bias

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Recommended: The Role of Media in Globalization

Icke (1999: xi) states that "Ignorance is bliss, we say, and that is true-but only for a while. It may be bliss not to know a tornado is coming because you have no need to worry or take action. But while your head is in the sand your back is in the air, the tornado is still coming". If one looked up and faced the tornado, disaster could be avoided. When people give their minds and responsibility away, they give their lives away. This is why the few have always controlled the masses. The few are now manipulating the entire planet because of the globalisation of business, banking and communications. The foundation of that control has always been the same: "Keep the people in ignorance, fear and at war with themselves. Divide, rule, and …show more content…

The classical structure for manipulation and control borrowed from Icke (1999: xi). KNOWLEDGE Readers often notice biased stories when they read or watch news. In order to know if news stories are really biased, people should make sure that the story has at least one of several types of media bias. Ruschman (2006:50-51) quotes Baker's (1987) classification of the seven types of media bias as follows: 1. Bias by Omission This type of bias means to leave out or omit one side of an article that the media owners disagree with or does not fulfill their interests. 2. Bias by Selection of Sources This bias occurs when a reporter quotes more sources that support one view and does not quote sources that support the other. It also occurs when the reporter uses phrases such as 'experts believe', and 'observers say' (such sources are considered factual and accurate), while quoting non-experts or non-official sources to the situation that the reporter disagrees

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