Through the efforts of globalization, television has grown to be more than just a source for the facts. Presently, television cable channel stations seem to be more interested in capturing viewers interest and ratings than reporting the most significant events of the day. More than likely, without thinking about it, viewers fail to recall that cable network stations are in the business of making money first, then attempting to keep the public “infotained”. In other words, keeping you well informed with quality news broadcasting while simultaneously entertaining you at the same time.
Since each cable network station has a particular target audience that they try to attract during show primetime hours, the stories that they broadcast to the public may be altered in one way or another. To gain a better understanding of this example, I researched two cable network stations that “infotain” the public, but to different target audiences. For example, I wanted to do a close comparison of two shows on the same night to observe their different ratings. I chose NBC and VH1.
NBC was a great selection because on Monday night from 8-10:01 p.m. ET, "The Voice" has a 3.9 rating of 11 share in adults 18-49 and 11.9 million viewers overall. NBC target audience has 63% more females watching during primetime show hours, compared to 37% of males
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This occur with our commercials, as well as during shows. Nowadays, commercials are becoming a major part of mass media. We see it in the news. We see it on our favorite sitcoms. We read it everyday in the paper. Yet, the only two adverts that are made successful are the ones in television shows and magazines. This is mainly because the majority of population preferred to pay attention to those types of technological communications. Also advertising is usually successful with a comedic twist, celebrity appearances, or getting straight to the
Mittell does a great job explaining the differences between television viewers and television audiences, which are not interchangeable terms. Television viewers refer to the actual individuals who watch television, while the concept of television audiences refers to the process by which television viewers are categorized, measured, and sold. Mittell also states that the system of television ratings is one of the most influential methods in measuring a television audience, also known as the Nielsen report. As a result of the television rating system, Mittell argues that the television viewers are dehumanized, reduced to only numbers. I agree with him on this point. With the rise of social media, accessing shows are easier than ever, which allows more people to become fans of it. However, social media has highlighted the flaws of this system. Counting individuals that watch a show through a television box set, ignores the multitude of other people that could be watching the show through a streaming service or social media. Furthermore, with the ability to record programming on a cable box, there could be tons of people that watch the show after the episode is aired. Under the current system of television ratings, individuals that choose to watch television on other forms of media are ignored and not counted. As a result, the television
Advertising is as old as civilization itself. They are forever interconnected. If one changes then so does the other. So as our society evolved dramatically by the influence of technology and social media, so did the way we advertised. With the power of technology, advertising gained the ability to be everywhere at once. These locations ranged from billboards, to projector screens that hang from skyscrapers, to even in your homes in the form of commercials. The evolution of advertising in the modern world is both somewhat disturbing and innovative at the same time.
The data compiled by the Nielsen Media Research is essential to TV programming across the United States and in Canada. It monitors television ratings and estimates audience sizes by providing the highest quality of accuracy, allowing the television marketplace to function effectively. This information provides programmers and commercial advertisers with the awareness of people’s viewing habits. Depending on air times and the popularity of certain shows, the station calculates the advertising fees that generate a majority of its revenue.
A good part of Outfoxed focuses on the company's blurring of news and commentary, how anchormen and reporters are encouraged to repeatedly use catch-phrases like "some people say..." as a means of editorializing within a supposedly objective news story; how graphics, speculation and false information are repeated over-and-over throughout the broadcast day until it appears to become fact, and in doing so spreads like a virus and copied on other networks. A PIPA/Knowledge Networks Poll points to glaring, fundamental misconceptions about the news perpetuated upon Fox viewers, versus information received from widely respected news-gathering organizations like NPR and PBS. Asked, for instance, "Has the U.S. found links between Iraq & al-Qaeda?" only 16% of PBS and NPR viewers answered "yes," but a frightening 67% of Fox viewers believed there had.
One of the mediums by which this cultural shift has continually happened is through television. Not only does culture affect choices made by those in the television industry, but popular series and talk shows, whether intentionally or not, name what culturally acceptable regarding many social issues. Television, TV for short, is referring to the telecommunication medium by which ideas are transmitted into moving pictures. The Television industry will be defined as the group of brains behind the creating process of a television show of any genre. Genres each have their own purpose and effect on the audience; talk shows mean to engage, while sitcoms, drams, mini-series, and television comedies are meant to entertain. Regardless of its intentions, each genre of TV has an affect on the people who internalize what they are watching.
The first excuse is economics. The business of TV is ruled by a simple declaration: Get the audience the advertisers want. The consequence is that major networks forgo the mass ...
In “Wires and Lights in a Box,” the author, Edward R. Murrow, is delivering a speech on October 15, 1958, to attendees of the Radio-Television News Directors Association. In his speech, Murrow addresses how it is his desire and duty to tell his audience what is happening to radio and television. Murrow talks about how television insulates people from the realities in the world, how the television industry is focused on profits rather than delivering the news to the public, and how television and radio can teach, illuminate, and inspire.
“What We are to Advertisers” by James B. Twitchell is a short article that emphasize how advertisement attracts audience magically. From the quote, “ Mass production means mass marketing, and mass marketing means the creation of mass stereotypes” James points out of how the world appear to be. The advertisers seems to be psychologically abuse to the public for them to be successful in their industry. Base on the way the society act, dress and thinks, we fantasize something ridiculous and only our imagination can only make it close to a reality. With that in mind, the industry of advertisements will immediately think of a way to try and sell their product to us.
Television provides the viewers with up to the minute information. The public is entitled to this information,
Seidman, R. (2010, February 17). TV ratings top 25: Olympics and and American idol battle for
Watching the newscast from a critical perspective made me more aware of the role local television news programs play in our lives. I now see that they give people a brief overview of the day's events on the national and local scenes. Because people in today's society have many demands on their time – work, family, school, leisure pursuits – they need to get their news quickly. They rely on their favorite television news programs to keep them informed. They should be aware, however, that the time constraints of a 30-minute local newscast limit the amount of information it can give its viewers. For more in-depth coverage they should supplement the TV news with other media sources, such as newspapers, magazines, and radio news programs. As long as viewers take the inherent limitations into account while they watch the evening news, it is a quick, easy way to stay informed on daily events and unfolding or ongoing stories in their own and surrounding communities.
As Americans we take pride in our liberating government. But, it is essential to ask how much we, the general public, know about our democracy. Because of the representative structure of our government, it is in our best interest to remain as knowledgeable as possible about political affairs so that we can play an active role in our democracy by voting for candidates and issues. The media, which includes print, television, and the internet, is our primary link to political events and issues. (For the purposes of this essay only print and television will be considered.) Therefore, in order to assess the success of our democracy it is necessary to assess the soundness of our media. We are lucky enough to have a media, in theory, free from government influences because of our rights to freedom of press and freedom of speech, but we are still subject to the media’s interpretation and presentation of politics, as is the danger when depending on any source for information. So, we must address how the media informs us; how successful it is at doing so; and how we should respond to it.
Advertising has influenced teenagers in a profound way. The influence of advertising has affected teenagers in a way they are persistently exposed by means of television programs, articles in magazines, product endorsement ads, and through the internet. Although teenagers are excessively exposed, how they perceive and process advertisements ultimately determines how they are influenced. With that said, the perception towards advertisements can be amalgamated between reality and fantasy, which evidently has both negative and positive impacts. Advertisers strategically capitalize on what is trending in youth culture which makes teenagers most pervasive to wanting to fit in. The societal culture in advertising plays a crucial role in the way teenagers
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.
In recent years, the importance of news broadcasts has increased. More people need to access the news to stay in touch with the rest of the world’s affairs. More TV channels have developed to give viewers more news. Both commercial and government networks are used to present the news to the general public. However, because of the different fundings and target audiences, different networks will focus on different aspects of the news, to make as many people of their target audience watch their particular broadcast. Therefore the separate channels can bring in a far larger audience, and take away another channels audience, therefore reducing competition.