Media And Political Culture: Media, Influence And Voting Behavior

CONTENTS

INTRODUCTION 1

LITERATURE REVIEW

Media and Political Culture

Media and Political Communication

Traditional Media as the First Source of Political Information

Social Media as the Second Source of Political Information

“Two-Step Flow” as the Basis of the Third Source of Political Information

Opinion Leaders as the Third Source of Political Information

Gender as Parameter of Voting Behaviour 2

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RESEARCH PROFILING TBD

RESEARCH METHODOLOGY

Data Collection

Procedures

Participants

Instruments

Data Analysis

Research Questions and Hypotheses TBD

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FINDINGS TBD

ANALYSIS AND DISCUSSION TBD

CONCLUSION TBD

REFERENCES TBD 1. INTRODUCTION

This paper is a study of Media Influence and Voting Behaviour. The

LITERATURE REVIEW

2.1 Media and Political Culture

Voting behaviour is one of the intrinsic values of a political culture. According to Paletz and Lipinski (1994), political culture controls elements pertaining to the interaction between people and their leaders, including but not limited to participation in decision-making, authority given to who in a society, and degree of power vested in governing bodies – or in other words, political culture involves voting and election in a democracy.

[Name and year] said in [title] that culture is learned. Hence, it is not a far-fetched notion to fathom that media is a massive influence on society. Media role in transmitting political culture cannot be vilified for it is one of the most powerful agents in providing quick diffusion of ideas into a society. “They diffuse values, beliefs, attitudes and thoughts, through society in ways that cause some of them to be widely shared,” (Paletz & Lipinski, 1994, p. 3).

2.2 Media and Political Communication

Since mass communication involves mass media and a facet of media is to disseminate political information, thus, it is only logical to say that media play a crucial role in political communication. According to Dahlgren (2005), political communication is a political process that involves sharing facts, opinions, comments, and political experience between

Due to the limitation of time and scarcity of resources, we only went to three mukims along the coast of the Straits of Malacca, which are Bagan Nakhoda Omar, Panchang Bendena, and Pasir Panjang. Respondents were randomly selected and the time taken to complete 400 questionnaires and structured interviews vary with a large margin. It took somewhere between 15 minutes to over an hour to complete each questionnaire and interviews. Data collected were transferred to and analysed by using IBM’s Statistical Packages for the Social Sciences (IBM