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Corporate governance rules principles
Corporate governance rules principles
Corporate governance rules and principles
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McDonald's vs. Burger King
In diagnosing the McDonald's organization, the first issue we will examine is their
company goals. McDonald's has a goal of one hundred percent total customer
satisfaction. However, they do realize that this goal is not always attainable.
Therefore, if for any reason they do not meet that goal, they will do whatever
it takes to correct their mistake. McDonald's has a second company goal that
sets them apart from most of their competitors. McDonald's was founded on the
principle of giving back to the community, and that remains one of their primary
goals today. Through their charities, Ronald McDonald's House and Ronald
McDonald's Children's Charities, McDonald's has pumped millions of dollars back
into the community over the years. McDonald's customer service policy is laid
out in the McDonald's Guarantee. The McDonald's Guarantee states, Your food will
be hot. Your service will be fast and friendly. !
And your drive-thru orders will be double-checked right. If you're not
satisfied, we'll make it right. Or your next meal is on us. Guaranteed. The
customer service procedures of McDonald's are centered on focusing on one
customer at a time. They are more concerned with the quality of the service tha
the speed of the service. Employees usually take only one order at a time. They
then prepare that order while the customers wait. After the present customer is
satisfied, they move on to the next customer. This procedure allows great
accuracy and quality, but lacks speed. McDonald's climate was not very
appealing. Everything appeared to be focused around the business instead of the
customers. Employees were working at a rapid pace, but it seemed like they had
no time for customers. They acted as if it was a burden for them to stop and
answer a simple question or refill a drink. The atmosphere was also very noisy.
There was constant beeping, banging, and yelling coming from the ! service area.
They did not provide a pleasant ambiance for cus! tomers to dine in. McDonald's communication and leadership were also lacking.
The only communication between employees and customers was the placement of
orders. The employees provided no feedback in terms of double-checking orders or
communicating any delays that might occur. Communication between employees
consisted of loud yelling throughout the kitchen. In terms of leadership, we did
not see a manager present during our entire visit. Diagnosing Burger King was a
little more difficult because they do not provide customers with literature
(pamphlets) communicating goals and policies, as McDonald's does. However,
Burger King's goals seemed quite clear.
The customer support and customer service functions are more than departments; they are part of an essential strategy for growing your business. In the modern business climate, customers expect answers to their questions immediately. When the right information is available anytime, from anywhere in the world, customers are more likely to have a positive experience, thus customer loyalty will be increased. It is a known fact that the cost to obtain a customer is ten times higher than to maintain and keep existing customers. (Gouran, Dennis, W.E. Wiethoff, & J.A. Doelger. (1994). Mastering communication. 2nd ed. Boston: Allyn and Bacon.) Not in Reference Pg.
On the other hand, Hume entertains the situation that “it is God himself, … which we erroneously attribute to our own power and efficacy” (47). Hume argues that “there must arrise a strong suspicion … (when we arrive at) conclusions so extraordinary, and so remote from common life and experience” (48). Further, Hume illustrates that no matter how ignorant we are “of the manner in which bodies operate on each other” we are equally ignorant of the supreme mind; we should reject the more unintelligible prospect (48).
With strength ultimately comes weakness and McDonald's has its fair share, especially in the last few years. Many weaknesses are due to the external environment which includes market saturation, increased price competition, and food and labor costs. These weaknesses affect many firms in the fast food industry so McDonald's is trying to effectively combat these forces using a differentiation strategy. Developing new products such
There are over 14,000 McDonald’s restaurants in the United States and more than 33,000 worldwide ("Number of McDonald's.."). Although people may think they have delicious food, they do not know what they are actually consuming. McDonald's attracts their customers with cheap prices and convenience, creating easy access for people to buy food. McDonald's should offer healthier options because their food contains unhealthy chemicals, causes obesity, and risks disease.
One of the most important areas to consider is customer service. The atmosphere of a store
One of the key areas of long-term decision-making that firms must tackle is that of investment - the need to commit funds by purchasing land, buildings, machinery, etc., in anticipation of being able to earn an income greater than the funds committed. In order to handle these decisions, firms have to make an assessment of the size of the outflows and inflows of funds, the lifespan of the investment, the degree of risk attached and the cost of obtaining funds.
The company has failed to make their food healthier. When comparing with Subway or other more natural and fresh fast food brands, McDonalds has made only minimal efforts. It seems as though McDonald’s has almost become the symbol for the unhealthy eating habits of Americans, along with the widespread obesity epidemic plaguing the United States over recent years. . Many people no longer prefer low cost over quality, shifting popularity away from McDonald’s and towards other fast food providers
The McDonald’s Corporation case study take a comprehensive look into the competitive market of the fast food industry. Particularly, McDonald’s and some of it greatest fast food competitors. In this analysis I will be revealing the marketing strategies of McDonald’s and other fast food companies. Identifying the trending tastes of consumers in this market, tactics used by McDonald’s competitors such as Wendy’s and Burger King to one up the marketing strategies of McDonald’s. I’ll also be assessing the strength, weaknesses, opportunities and threats of McDonald’s in this market segment. Evaluating the consumer purchase decision process and purchase type in the food industry. Lastly, I’ll explore which growth strategies I believe would make the
McDonalds provide high quality products, such as burgers, fries, drinks, muffins, etc, which are safe and reliable that it does what it is supposed to do, but not only does the quality of the products matter, the good value for money affects the business. E.g. buy one extra value meal and get one free with a food voucher that represents the offer only. They ensure that a high standard of the product is carried out at all times and they try to compete very competitively with other fast food businesses with their good value for money. Also a customer would know if the product is good value for money by checking in another food outlet like KFC for their services and products.
...ther or mechanical or even customs delay. Customers were upset of these issues when they were expected to have on-time delivery of their shipments.
Over the past decade, debates regarding the fast food industry occur frequently. Its substantial impact on the world has changed a way of life, specifically in the United States. The concept of the fast food industry was to create a method that would allow people to purchase cooked food at a faster rate than preparing a meal at home. This method was first introduced to deliver options to those who needed to chow down for lunch but did not have the availability to sit at a restaurant. Although this concept increasingly became famous for its low price and its aspects of social dining, most people are dependent on this method of eating for most of its meals. Most people are aware of its dangers it can have on someone’s health; however, fast foods’ marketing strategies allow companies to maintain it corporate power in the global economy. The most popular fast-food chain is undoubtedly McDonalds.
Like John Locke, Hume believed that at birth people were a blank slate in terms of mental perception but his perspective was that humans do have one advantage: reason. Hume believed that everyone has the ability to reason with the natural order of the world and that it is this ability that separates us from other animals. However, Hume argues “against the rationalists that, although reason is needed to discover the facts of any concrete situation and the general social impact of a trait of character or a practice over time, reason alone is insufficient to yield a judgment that something is virtuous or vicious” (Hume’s Moral Philosophy). It is this distinction that separates him from some of his compatriots in terms of what he considers to be the drive of the whole of
McDonalds should focus greatly on building good customer relationship and uphold customer retention. This is done by allocating time and budget in improving their resources and making changes that actually cater to their customers’ needs and comfort.
Focusing on local produce – if McDonalds focuses on local produce, it has been shown that consumers favour this and trust produce from New Zealand, which may lead to an increase in profits.
My University is an educational institution which is widely recognized all over the world. It originated from Philippines and collaborates with PSBA (Philippine School of Business Administration). It has 2 branches in Jakarta which is located in Hayam Wuruk and the other one in Kelapa Gading. My University has been my first choice because I believe that it as the ability to provide me with quality education.