McDonalds Promotional Objectives ================================ The companies’ main objective is to be the family restaurant that people enjoy more. Apart from wanting to be the world’s best quick-service restaurant, McDonalds have the following objectives: · Development: Lead the Quick Service Restaurant market by a program of site development and profitable restaurant openings, and by attracting new customers. Increasing sales through promotions will enable them to continue their program of expansion. · Menu. McDonalds have an objective to continual enhance and improve their menu. This will better satisfy their customers and give customers more reason to visit. Many ideas for new items on the menu come from the franchisees responding to customer demand. Consumer tastes change over time and McDonalds has to respond to these changes. The introduction of the Egg McMuffin in 1971, for example, meant that McDonald’s could cater for the breakfast trade. · Our People: Achieve a competitive advantage through people who are well motivated and feel part of the McDonald's team in achieving the company's objectives. Their objective of good staff and training is highlighted in their training by having a goal “every minute of every hour – make customers glad they came[1]” Under this objective is McDonalds commitment to its franchisees, it recognises that the success and profitability of McDonald’s is linked to the success of the franchises. A highly qualified team of professional consultants offers continuous support on everything from human resources to accounting and computers. · Restaurant Excellence: Focus on consist... ... middle of paper ... ...e vulnerable to price wars from their competitors. v Current food scares e.g. BSE and foot and mouth disease could turn their customers away from eating meat, although there are always vegetarian alternatives – McDonalds rely heavily on their meat sales. v Protest groups are always a common threat to McDonalds. The impact of interest rate changes and foreign currency fluctuations affect McDonalds. Although they try to minimise this by diversifying between a lot of different currencies. --------------------------------------------------------------------- [1] McDonalds Annual Report [2] McDonalds annual report [3] www.mcdonalds.com, March 1992 [4] The Times 100 [5] The Times 100 [6] Source: AC Nielsen Meal [7] McDonalds Annual Report [8] www.mcspotlight.org and London Greenpeace
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The significant success of McDonalds, and of McDonaldization as a whole, is due to four basic elements- efficiency, calculability, predictability, and control.(Ritzer, p.12) The first dimension of McDonaldization is efficiency. Efficiency means choosing the optimum means to a given end. Efficiency does have its advantages for both consumers, who get what they want quickly and with little effort, and for workers, who can perform their tasks...
According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world. Currently the company has 1.5 million workers with 23,500 stores in over 110 countries with the United Kingdom and Germany amongst the corporation’s six biggest markets, and over 12,000 restaurants in the United States. In 1974 the United Kingdom corporation was established and in 1971 the Germany corporation was established, currently the combined corporation has over 900 restaurants and close to 50,000 employees in each of these countries (Royle, 1999).
In 1955, McDonald’s, a fast-food franchise was started. Its mission was to provide warm customer service at a fast pace. McDonald’s is proud of the way they’re creating an experience to remember: reaching customers wherever they are and innovating new tastes and choices, while staying true to customer favorites. Today, McDonald’s still endeavors to maintain the same mission brand as they serve over 60 million customers at 36,000 locations worldwide in 100 countries. Through a strategic marketing plan with a marketing concept that focuses on customer satisfaction, McDonald’s is a fast-food restaurant that retains a competitive advantage. It’s the company 's belief that customers are the reason for their existence and because of this they have manage to maintain
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Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.
McDonald’s USA has been feeding the American society since 1940. Recently, the company has had various issues with people posting on social media as well as questioning the restaurant’s food. Millennials created controversy about what McDonald’s was serving its customers and this showed itself in ongoing negativity between social media, blogs, and news sites. This caused an extreme decrease in the restaurants sales. The tactic proposed was to become more transparent with the public, but the focused audience was “curious skeptic” millennials.
McDonald’s has proven over time that the business practices they utilize work well and have led them to obtaining the title of the largest food retailer in the world. The founder of the company made a tactical decision in franchising the idea of providing fast food at a cheap price. Today, fast food has become a staple of not only American life but a viable food option all over the world. For McDonald’s a critical factor in them reaching the level of growth they currently experience has been franchising. It can be assured that McDonald’s will continue to grow through the usage of the franchising techniques as new food markets continue to develop all over the world.
The war food is still heating up between McDonald’s and its competitors like Burger King, Yum! Brands, Wendy’s and Starbucks restaurants where food and drinks are prepared to serve the people prefer any kind soft of dine-in. These restaurants range from simple eating place where food is aimed to normal people for an affordable price to expensive dining places serving special food and wine to higher classes depending on their needs or culture where they’re operate and working in. McDonald’s or any businesses development is going up along with some potential threats from both outside the organization including economic, political, legal, social, technological and environmental factors and both inside such as human, management, information system
“Everyone come down to McDonald’s today! All McDonald’s in the United States are celebrating their 60th anniversary. Hamburgers are selling for only 60 cents!” Micah Banks from 104.3 radio station announces. “OO! OO!” my baby sister shouts, “Mommy can we go?” Of course, my mom agrees. She always agrees. We take a trip there at least twice a week since it’s near our house. There’s at least one franchise at every block in every city. Everywhere I go, I see something relating to McDonald’s, whether if it’s someone holding a container of McDonalds’ famous, crispy, salty French fries or finding a McDonald’s ad in the newspaper. It is said that McDonald’s is the most popular fast food restaurant in the U.S. and is one of the world’s largest food
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.
McDonald’s vision statement can be said that it wants to be the world’s best quick service restaurant experience. Being the best for McDonald’s means that it needs to provide the best of the quality of food products, services, and cleanliness and value so that it can make everyone of its customer smile (Schmitt and et.al, 2011). A vision statement of the company is an idea for how business can be eventually perceived and what actions it will be taking for coming 5, 10 or 15 years for i...
These are opportunities because they are all options McDonalds can take advantage of in order to expand their company. By doing these, McDonalds will bring in more customers as these changes will attract consumers that are looking for a fast food restaurant that possess these