Mattel Mission Statement

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The Mission Statement of Mattel states, “Mattel makes a difference in the global community by effectively serving children in need. Partnering with charitable organizations dedicated to directly serving children, Mattel creates joy through the Mattel Children's Foundation, product donations, grant making and the work of employee volunteers. We also enrich the lives of Mattel employees by identifying diverse volunteer opportunities and supporting their personal contributions through the matching gifts program (Mattel, 2015).” Visiting the “About Us” section of the Mattel Corporate Portal, one will see this reflected throughout. There are photos of happy children from multiple ethnicities, smiling and happy at play. This reflects the ideal of “global.” Throughout this website, they demonstrate support of children with illness, through their long-trademarked product lines, such as Barbie. One doll, in particular, Ella, is a friend of Barbie, who has cancer. This doll represents children in need of love and support during a difficult time. She is a gift to Mattel’s Children’s Foundation. There are links for toy donations within the corporate site. Mattel seems to strive at healing the soul by providing joy and happiness to all children. They empower children through play, showing them how things work and …show more content…

In particular, “’Leadership’ at Mattel is the ability to develop and communicate a compelling picture of the future that inspires and motivates others to take action. Leaders at Mattel align themselves with Mattel's core values, exhibit leadership competencies and drive for success in our business strategies. In this way, we will work to achieve our vision, ‘Creating the Future of Play.’ Every day as Mattel's 28,000 employees worldwide strive to realize that vision, our leadership team is guiding the way (Mattel 2015).” Leadership is very important to any organization, and this is very important at

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