Mattel Inc.: Case Study

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The ethics involved in the creation of standardized positions where the actions of morality are judged and based on a set of rules. The duties that are created provide an obligatory or as some would like to call it, a binding effect between subjects as they are perceived as duties. The rules often will be made up of moral legislation, human dignity and universalizability. Usually, the duty of ethics will focus on the actions of person per-say and not the results of their actions. Duty ethics tackle the aspect of intentions and motives to determine one's actions. When the intentions of an individual become negative then the action will be negative regardless of the results. However, duty ethics can be quite strict and this can make them become categorized actions in a good or bad way. According to Crane & Matten (2016), this categorization is not practical because at times it is, not a matter of right and wrong, but making the appropriate judgments based on the end results of the action.
When we look at a company such as Mattel Inc., this is a company that has been producing dolls for the last 72 years. Their main products are the hot wheels, Barbie dolls cabbage patch kid and the American girl. The products …show more content…

As noted by Sethi, Veral, Shapiro & Emelianova (2011), the toys’ magnets could easily become lose, and thus posed a huge threat to the safety of the children as they could easily ingest them. Additionally, the toys which were produced were usually covered with lead which does affect the health of the children. The company outsourced the products from China. In this case, Mattel was quick to portray China as the culprit and denied direct involvement in the blunders. However, the company was forced to accept the full responsibility at the end of it after widespread criticism from both China and the media (Sethi, et al.

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