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Outline on the history of barbie
Outline on the history of barbie
Outline on the history of barbie
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MATTEL- Company Profile
PROFILE
Mattel is the largest toy manufacturing company in the World. The company has 31,000 employees working towards the vision of ‘Creating the future of play”. The company has net sales worth around 5.70 billion U.S. dollars. With Mattel’s ‘Barbie’ ranked as the #1 toy for over ten years. Mattel is ranked Fifth most socially responsible company in United States. And ranked #403 amongst the Fortune 500 in 2014. Mattel operates in 40 countries.
MISSION
MATTEL: Raising the bar in labor conditions, health, safety
‘Mattel is more than a toy company. We seek to make a meaningful difference in the lives of children around the world through play. One of the ways we do this is by creating toys that inspire and empower
Geoffrey H. Walker- Chief Strategic Technology Officer and Exec. VP
EXISTING GLOBAL STRATEGY
The management and leadership at Mattel are closely aligned with Mattel’s core values and the vision to “Creating the future of Play”. The management works towards the company vision to be ‘The world’s premier Toy brands’ pursuing key company strategies:
Improve execution of the existing toy business
Globalize the brands
Extend the brands
Catch new trends
Develop people
COMPETITION
HASBRO, Inc Second largest Toy company
LEGO Company Plastic construction toys, 3rd largest toy company
BANDAI Co., Ltd Japanese toys and video game company, 4th largest producer of toys
JAKKS Pacific, Inc Licensee for several companies marketing action figures, electronics, dolls, dress-up, activity kits
LEAPFROG educational entertainment company
MGA Entertainment toys and entertainment products
TOMY Company Ltd Japanese company making toys and merchandise
ELECTRONIC ARTS Inc Leading global interactive entertainment
TY Inc Beanie toys
Bibliography https://www.thestreet.com/story/13434471/1/one-reason-mattel-mat-stock-is-gaining-today.html http://in.reuters.com/finance/stocks/companyProfile?symbol=MAT.O
Initially, the technological toys in question do not teach their owners the importance of responsibility. Consider the following question Frank Mullin poses in his article Love In the Time of Robots: “...what does a child
. G. Toys is a leading supplier of high quality dolls that are manufactured in two plants within Illinois, one in Chicago, one in Springfield. These dolls are sold in retailors throughout the United States and have an established, loyal customer base due to their high quality and popularity (Campbell & Kulp, 2004). In the last few years, due to rising production costs, their most popular doll, Geoffrey, has seen a decrease in profit margin. In this evaluation we plan to address G.G. Toys existing cost system and offer recommendations on whether management should change the costing system in both the Chicago and Springfield plant. We will calculate the costs of the Geoffrey doll, the specialty branded doll #106 and the cradles using the cost
Barbie was created by Ruth Handler, whose husband co-founded Mattel, the world's largest toy company. She noticed a gap in the market as she saw her daughter, Barbra, playing with adult paper dolls. At the time, the market for young girls was focused on baby dolls, but Barbra and her friends preferred to play with a grown-up version, dressing them up in outfits and pretending they were the grown up women they were playing with. Ruth then thought to create a 3- dimensional fashion doll that she would name Barbie after her daughter, Barbra. When presenting the idea to executives at Mattel, she was shot down, being told that they were too expensive to make for the amount of detail Ruth ...
Mattel wants to improve their execution of the existing toy business and globalize their brands; extend their brands into new areas; identify new trends, create new brands, and enter new industries; develop people and improve productivity by simplifying processes and maintaining customer service levels. Mattel wants to make a positive impact in children’s lives around the world by using unrivalled creativity and innovation to create high-quality toys that will be loved by children and trusted by parents.
In 1945, Ruth and Eliott Handler founded Mattel – one of Americas leading manufacturing companies of today. The idea for the Barbie doll was conceived when Ruth watched her daughter play with adult paper dolls. She noticed the importance of being able to change the doll's clothes, and decided to create a three-dimensional fashion doll, naming her Barbie after Barbara (her daughter). At the time, the toy market was dominated by baby dolls and toddler dolls. Barbie was a new conception that became a worldwide hit. Since her debut in 1959, Barbie has remained one of the most popular toys of all time. There are two Barbie's sold every second, and more than one billion dolls have been sold around the world (Maine, 2000, cited in Slayen, 2011).
he Lego Company was first started in 1916 in Denmark concentrating on building houses and furniture for all farmers. Lego company found its niche in the year 1932 when the first wooden type building blocks were created by that moment lego company had found the purpose in creating toys for small children. Thelego toy product was developed further more and eventually the wooden blocks were developed out for plastic kind of pieces. Lego comany effectively grew its brand by evolving several more product lines for different kind of age groups and specializing its development and production process. However, Lego company, as well as the rest of the toy industry had to experience very slow growth in the period of 1993 to 1998. The declining growth was initially attributed to a declining youth aggresive population in key
After a trip to Germany, Ruth Handler, the co-founder of the Mattel toy company, was inspired to create the Barbie doll. During Handler’s time in Germany, she discovered the Lili doll. This specific doll was intended for adult males, due to the doll’s wardrobe. Typically, the Lili doll was dressed in lingerie or swimsuits, portraying the image of a sexy young woman. After Handler learned about the Lili doll, she began to realize that her daughters did not have a doll that was not a baby figure. She believed the toy industry was training young women for what was customary, being a mom. Through Handler’s realization, the Barbie brand was created, in an attempt to change the toy business.
In 2007, the international toy manufacturer, Mattel, Inc. issued several recalls for millions of their products. These recalls were for safety reasons in that testing at the manufacturing sites and special test laboratories showed that millions of their toys were coated with dangerous amounts of lead in the paint. This lead based paint contains a potent neurotoxin that if ingested can cause serious harm to children. Mattel assured the public that the problem would be solved, the recalled products would be collected and replaced, and that the company would never let this type of incident happen again.
P’kolino’s story is all about passion for superior products and how they can change people’s lives. Founded by Antonio Turcos-Rivas and J.B Schneider, the Company’s goal is: to “make better products to improve play at home”. In the course of developing safe and quality products, implementing and marketing other strategies, P’kolino Company aims at improving children’s play thus , improving sales by $51million (Bygrave and Andrew, 2008). The Company’s goal was comprehended during their MBA’s study. During their study, the two entrepreneurs began a thorough research and development project with more than twenty international design students.
... in the toy industry is to make toy safety the number one priority and to fulfill the customers’ needs.
Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for over fifty years, and has been the subject of numerous controversies and lawsuits, often involving parody of the doll and her lifestyle.
The socialization of children is greatly affected by the toys they are exposed to while growing up. Looking through magazines and walking down the aisles of toy stores it is clear that toy companies are supportive of cultural gender roles biases. Toys designed for girls are commonly found in pink boxes; typically these toys involve housework or taking care of children, for example, dolls and easy bake ovens. On the other hand, “boy” toys are found in blue and black boxes, and a lot of them involve construction and cars.
There are many things that I agree upon in Michael Eisner’s way of having leadership in a company. One thing that I strongly agree on is that he has situated his company in being an “idea generator”, which to me is so powerful in a company. When setting your company to be an “idea generator”, you must have a loose environment so people are not afraid to speak their thoughts and ideas. He strongly encourages this type of behavior within his company. From seeing this way of leadership also shows me that the culture at Walt Disney is fun oriented, exciting and loose. Having this type o...
When it comes to Disney, their marketing strategy is truly what helps bring such innovation to the
Toy World, Inc is a manufacturer of plastic toys for children, founded in 1973 by David Dunton. In the past, the company's production schedules had always been highly seasonal, reflecting the seasonality of sales. Jack McClintock, president and part owner of this company, is considering a proposal to adopt level monthly production for the coming year.