Matsushita Case Study

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What are the differences between Matsushita and Sony’s products? The major products of Matsushita are based on the home appliances and household equipment. The commodities including in the Matsushita products are DVDs, telephone, refrigerators and glass windshields. The Matsushita developed the strategy for the establishment of Panasonic microwave oven. These are the major products of Matsushita that facing supply chain issues and develop supply strategy to gain expected outcomes. On the other hand, Sony products are electronic consumable goods. Digital cameras and camcorders are the potential products of Sony in the china market place. Advance consumer electronics and global leader in the technological product lines. The innovative products …show more content…

In China most of the pricing of products is lower than Matsushita products are, that creates challenges for the company that how to sustain in the competitive environment. Purchase cheap material with high quality from Japan and establish assembly plant in the china to compete in the market place. Moving manufacturing activities to china as well as establishment of new brain in the china are the core strategic plan towards supply chain activities. The development of new brain means investment in research and development in china market to determine the demand and supply activities. This strategy plays critical role to understand china market by Japanese manufacturers. In addition, Matsushita also developed localized material suppliers and stretching the distribution link to rebuild strategic of supply chain networks. The Japanese suppliers localized in the china to gain competitive advantage over pricing …show more content…

Although the company is keeping for long term solutions but profits are not attainable with higher growth. The mass production will be beneficial otherwise it will lose opportunity in getting high profits. Holding cost increased when Matsushita produced too many products manufactured in china. For Sony short term solution that will provide benefits for short run, but it is very difficult to manage its operations regarding short term. Shorter cycle operations have more chance to implement due to uncertainty and probability of risk occurrences. According to this shorter maintenance reveals risk in handling operations. In last, moving operation in Japan huge cost incur that reduce profit margins initially. The cost advantages might not be getting as operation in china

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