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Nowadays, wherever we go, in reality or virtually across the internet, we find ourselves surrounded by marketing and advertisements. Sometimes it is annoying but there are times when those ads are pretty useful and transmit to us the right message at the right moment. In fact, that’s one of the purposes of marketing, to bring us benefits and eventually to bring benefits to the producers. In all this process there is also a causality effect; apparently by being aware of what the market offers us there are created some new needs maybe that we were not conscious of. The question is: are advertisements always well informing us? If not, on who must the responsibilities lie on?
Talking about needs reminds us of what we actually need, but in theory there is a five needs model, dominant in needs theories, known as Maslow’s Hierarchy of Needs. However, there are other features of needs that motivate individuals. Information needs is becoming such an essential competitive advantage and businesses use advertisements to share the information they have. The question is, does all this informati...
Whether recognized or not, advertisements play a significant role on the way in which consumers make choices. Though society as a whole may not recognize the impact of advertising, commercials and good billboards are still noticed and enjoyed. Even colors are used a way in which to catch the eye of the consumer.
Maslow’s Hierarchy of Needs Theory can possibly give an explanation to the manager’s actions. Specifically, the lower-order need “Safety”. The manager changed the free food policy from 6 hours to 12 hours in order to protect the stability of the company, his bonus, and stop employees from bad behavior. Under Alderfer’s ERG Theory the manager was pursuing his “Growth Needs.” He attempted to stop a behavior that tarnishes his work record and prevents him from receiving a bonus. Subject to McClelland’s Acquired Needs Theory the manager catered to the “Need for Achievement.” The manager hoped the policy change would be successful by stopping the bad behavior, and raise percentages back up. “Motivator Factors” under Herzberg’s Two-Factor Theory
A pyramid was proposed by an American psychologist, which came to be know as “Maslow’s Hierarchy of Needs.” This concept that he brings through this theory is that to move up in human existence, in consciousness, we must first fulfill our needs based in order of their importance for our survival. If we are lacking security and safety we will not seek out, maybe even be unable to recognize, possess, or reciprocate, love.
1. Maslow’s Hierarchy of Needs is a motivational theory in psychology about human needs, often depicted as hierarchical levels within a pyramid. Maslow expressed that individuals are motivated to achieve certain needs and that some needs should be prioritized over others. Maslow’s Hierarchy ascends from the bottom to the top as followed: physiological needs, safety needs, social needs, esteem needs and self-actualization. The novel, "Life of Pi" follows a boy (also the narrator) who finds himself stuck on a raft for numerous days without any supplies. In the meantime, he must share his raft with a Bengal Tiger. Fending for himself he seeks out equipment and supplies that fit Maslow’s Hierarchy of Needs.
As reported by the Centers for Disease Control (CDC), depression occurs in over 26% of adolescents and can lead to morbidity, mortality, and social problems that can last into adulthood (SCREENING FOR DEPRESSION IN ADOLESCENTS -- RISKS AND BENEFITS, 2015). Signs of adolescent depression can sometimes be different than adults, and possibly harder to identify. It is most often identified as an increase in negative behaviors or somatic complaints such as an upset stomach (SCREENING FOR DEPRESSION IN ADOLESCENTS -- RISKS AND BENEFITS, 2015). Behavioral changes that are associated with adolescent depression include an increase in irritability, tantrums, anger outbursts, decrease in school performance, and social isolation (SCREENING
Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.
William Bernbach once said, "Good advertising does not just circulate information. It penetrates the public mind with desires and belief. " Whether or not you believe it, advertising has mass control over what people think that they want or need. Advertisers show people a product and convince them that they can't live without it. Critics of advertising say that its propaganda, while advocates say that it fosters free trade and promotes prosperity.
Knowledge comes from experience. Since birth, Mary Shelley’s Monster from her acclaimed epistolary novel, Frankenstein, has been assaulted by all of the difficulties of life, yet he has faced them completely alone. The Tabula Rasa concept is completely applicable to him. The Monster begins as a child, learning from mimicking and watching others. He then educates himself by reading a few books which help shape his personality and give him an identity. Following Maslow’s hierarchy of needs the Monster searches for and accomplishes the basic human necessities but feels alone, and needs human interaction and companionship. “My heart was fashioned to be susceptible of love and sympathy, and when wrenched by misery to vice and hatred, it did not endure the violence of the change without torture such as you cannot even imagine,” (Shelley 115). As the book progresses, the Monster ceases to be a one-dimensional and flat watcher of humanity. Through his numerous experiences and education, the monster instead morphs into a participator of humanity with the ability to achieve goals, broaden his personality and create himself an identity.
The theory which contributes to the theme is Maslow’s hierarchy of needs which talks about “a positive environment and positive relationships are an important part of supporting every child or young person’s needs”, Taylor Et al, (2012:p13). Maslow’s hierarchy of needs is most often displayed as a pyramid. As people progress up the pyramid, needs become increasingly psychological and social. Maslow talks about children’s safety needs and how they need to feel security. “Maslow placed a real importance on ensuring that children have their basic needs met before they can learn”, Taylor Et al, (2012; p40). Maslow’s hierarchy of needs, is relevant to safeguarding the health, safety and well-being of children and young people as, safety needs is one of the needs on the pyramid. Children and young people need to achieve safety and well-being in order to be able to move up the pyramid and therefore can learn how to safeguard themselves, “One must satisfy lower level basic needs before progressing on to meet higher level growth needs”, Mcleod, (2013).
They are all around us. Ultimately advertisements are a detriment to society because they prey on susceptible demographics and misrepresent products and deceive consumers. May proponents of advertisements assert that they provide useful information to the consumers and aid in their decision-making process. This is rarely the case. Advertisements present tailored information that impact the consumer’s decisions.
What many people do not realise and is therefore often overlooked, is that advertisements play an extraordinary role in the well-being of individuals in society. Advertising shapes our society. By presenting an ideal figure or life they make people feel as though they are not good enough as they are. They affect individuals by making them feel worthless, this allows them to emotionally manipulate people. In some cases advertisement has made it so that every decision people make is dependant on material possessions.
When one thinks of what families do for each other, they will most likely think of care. More specifically they think of the care that a parent has for their child. Parents have to meet certain “needs” for the child in order for the its healthy survival. Children must be fed and clothed. Parents must also watch over the safety of and be the friends of the children. Cheering on in good times and making their child the best it can be are also responsibilities of parents. The family metaphor is used when describing the Human Relations method of management. In this the management of a company is seen as the parents and the employees are seen as the children. Employees, as seen as the children also have certain needs as well. These needs are very similar.
Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.
Kiel, Joan M. “Reshaping Maslow’s Hierarchy of Needs to Reflect Today’s Educational and Managerial Philosophies.” Journal of Instructional Psychology 26.3 (1999) : 167-168.
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.