Maslow's Hierarchy Of Needs Essay

 Begin by describing the cultural context that will serve as the focus of your project. What is the historical relevance of the context? How did the current culturally accepted forms of consumption behavior become established over time (if available)? Or, if the trend you are focusing on is more recent, describe how it has evolved over the past five (5) years. You will be expected to pull quantitative research to support your insights.
 Describe the potential for consumption-related decision making given the cultural context in question. Provide examples of the purchases that might be involved for consumers participating in this context. For example, a high school prom provides the opportunity for the consumption of apparel, cosmetics,

Why or why not? Provide examples to support your position. For instance, you can examine Back to School messaging, how much of the messaging is related to true need and basic essentials, versus elements which might give students a “competitive edge” amongst their peers?
 How were consumers socialized to the cultural expectations surrounding the context? In other words, how did consumers learn what behaviors (purchase behaviors and others) were expected of them.
 Are consumers responding to needs or wants when they make consumption decisions related to the cultural context in question? Explain. What motivational conflicts do consumers wrestle with relative to this context?
 Maslow’s hierarchy of needs emphasizes that only an unsatisfied need motivates. Likewise, many decisions can be motivated by the different need levels, depending on the person. For example, one consumer may choose to shop at Whole Foods because of the esteem associated with shopping at an upscale market, while another may shop at Whole Foods because of her need for the safety of organic
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foods. Assess the levels of Maslow’s hierarchy that may be motivating consumption behaviors related to this cultural