Marvel Worldwide Case Study

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Marvel Worldwide Inc., commonly referred to as Marvel Comics and formerly Marvel Publishing, Inc. and Marvel Comics Group, is an American publisher of comic books and related media. In 2009, The Walt Disney Company acquired Marvel Entertainment, Marvel Worldwide 's parent company. Marvel started in 1939 as Timely Publications, and by the early 1950s had generally become known as Atlas Comics. Marvel 's modern name dates from 1961, the year that the company launched The Fantastic Four and other superhero titles created by Stan Lee, Jack Kirby, Steve Ditko and many others. Marvel includes well-known characters such as Spider-Man, Wolverine, Iron Man, Captain America, the Hulk, Thor, the Silver Surfer, She-Hulk, Daredevil and Ghost Rider, such teams as the Avengers, the Fantastic Four, the Guardians of the Galaxy and the X-Men, and villians such as Doctor Octopus, Green Goblin, Kingpin, Magneto, Doctor Doom, Loki, Thanos, Hydra and the Red Skull. Most of Marvel 's fictional characters operate in a single reality known as the Marvel Universe, with locations that mirror real-life cities. Characters such as Spider-Man, the Fantastic Four, the Avengers, Daredevil and Dr. Strange are based in New York City, …show more content…

The relaunched titles were a solid success amidst a generally struggling industry, but Marvel discontinued the experiment after a one-year run and returned the characters to the Marvel Universe proper. In 1998, the company launched the imprint Marvel Knights, taking place within Marvel continuity; helmed by soon-to-become editor-in-chief Joe Quesada, it featured tough, gritty stories showcasing such characters as the Inhumans, Black Panther and

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