Martin Luther King's Persuasion Tactics

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Martin Luther King's Persuasion Tactics

M.L. King uses a number of techniques to persuade his audience to join

his campaign. Most of the techniques that he uses in his speech stem

from his religious background, his father being a clergy man, as was

he. He also uses America's pride and freedom against them making them

believe that they are contradicting their right for freedom which they

had to fight so hard for. Another technique that he uses is the tone,

volume pitch and emphasis on the words and sentences that are

important in his speech.

The first technique that King uses is that of using the Emancipation

Proclamation, which is that every man should have equalled rights,

against the white American people. He starts by saying how the

proclamation was a 'beacon light' to millions of Negro's across

America. But later on in the speech he goes on to say that 'America

has defaulted on this promissory note insofar as her citizens of

colour are concerned' in these statements he is saying how white

America has gone back on its promise that each man is born equal. The

proclamation is a symbol of hope and pride for America, and King is

using the fact that all white Americans feel strongly about this,

against them. He uses part of one of America's national anthems in his

speech 'my country 'tis of thee sweet land of liberty, of thee I sing.

Land where my fathers died, land of the pilgrim's pride, from every

mountainside let freedom ring!' Again he uses what the Americans has

promised against them as he says that this will have to be sung with

new meaning for it to become true. King uses the American National

anthem because if the audience see that King understands the words to

the National anthem then he must be an American citizen meaning that

he belongs in that country just as much as all of the other races and

religions.

He then puts things into simpler terms for people to understand by

comparing Americas' promise with a cheque.

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