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Marketing plan for internet cafe business plan
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Marketing Plan for Internet Cafes In India
Executive Summary
The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals outlined in this Internet Cafe business plan a reality in the year 2003 in few states in India. This plan is for Indian Markets only.
Internet Cafe, unlike a typical cafe, provides a unique forum for communication and entertainment through the medium of the Internet. Internet Cafe is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) a place to socialize and share these experiences with friends and colleagues.
Marketing will play a vital role in the success of Internet Cafe. Internet Cafe must build a brand around the services it offers by heavily promoting itself through local television, radio, and print advertising. Marketing efforts are just beginning by the time a potential customer enters Internet Cafe for the first time. A strong emphasis will be put on keeping customers and building brand loyalty through programs focused on staffing, experience, and customer satisfaction.
Target markets include:
• Students from nearby housing centers.
• Business people from the downtown business centers and professional buildings.
• Seniors from nearby retirement facilities.
• Family members – People who have relatives abroad. This group is very large in few states in India especially states like Kerala where minimum one member from each family living abroad.
Situation Analysis
Internet Cafe opened its doors for business a little over a year ago. Business is good, and customers have been impressed with our offerings, but we need to focus our efforts on implementing the strategies, programs, and tactics outlined in the original business plan.
Differentiating ourselves from other more traditional cafes has given us the ability to effectively compete on the beverage and pastry side of the business with the already entrenched competition. Sales are brisk and in-line with projections.
The Internet services side of the business is rapidly being accepted by the local community. Memberships are meeting the projections outlined in the business plan, and sales of Internet services are meeting the goals forecast. Students love to gather for late...
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...ove the allocated 20%. We'll be able to hire the marketing manager earlier, and we'll be able to provide more equipment and possibly add an additional location.
Revenues miss projections - We have to be prepared for this possibility. If we miss our projections, we simply have to re-double our marketing efforts. The danger in this scenario is that the first reaction to missed projections is to decrease spending, particularly marketing expenses. We can't do that! We have to get our message out to the target market, and we can't do that if we stop spending on marketing. Additional capital infusions may become necessary and that possibility is detailed in the business plan.
Internet side of business plays a lesser role - Our customers might not be willing to pay for Internet access or Internet Cafe memberships as Internet access costs and hardware costs continue to fall. If this scenario materializes, we will need to move our focus to beverages and pastry items, perhaps even providing deli-style lunches. Internet services in the scenario would still play an important role in attracting customers; we'd just have to charge less and move our numbers around to accommodate this trend.
As making a decision is a critical behavior, Biz café was absolutely a practical learning experience because it provided me make decisions based on the significant factors of running a business. Moreover, what I have learned from my experience of doing biz café simulation can be divided into two parts such as identifying business essential factors and clarifying the importance of group effects. To begin with, I have become familiar with the significant aspects of managing and running a business although it was difficult to comprehend how to consider the aspects work together at the beginning of the simulation. For instance, vital factors to decide such as managing, marketing and accounting influenced me that I should spend money on acquiring my customers to increase sales and satisfactions as they directly make up a large part of the revenue and net income.
The concept of Fate differs significantly in Grettir’s Saga and Beowulf. In Grettir’s Saga the eponymous hero wanders around from misfortune to misfortune, with no apparent Fate apart from vague predictions about the nature of his death. Grettir is plagued by bad luck as well. This is very different than the concept of Fate in Beowulf, where Beowulf has an established fate, and good luck or divine intervention works on his and his fate’s behalf. Fate in both narratives is predetermined, yet the concept of Fate in Beowulf is more deterministic than that of Grettir’s Saga since Fate for Grettir seems more a diffuse collection of unlucky events that repeat through his life.
As the smoke cleared and the bodies were counted, it appeared as if Dylan Klebold and Eric Harris had turned their hatred of fellow classmates into a killing spree no one could explain. Twelve students and one teacher were murdered and twenty students injured at Columbine High School on April 20, 1999 before these two boys took their own lives. Although their plan had been to kill hundreds of people with guns and homemade bombs, what happened still shocked the community and the nation. After their deaths, light was shed on these two vicious young men who wrote in journals and made videos of their rise to fame by attacking those who, they felt, wronged them.
In summary, “Internet activities are not most significant in competition, such as informing customers, processing transactions, and procuring inputs”. (Porter, 2001) significant corporate assets--skilled employees, proprietary product, and efficient logistical systems – these factors are the most important to keep competitive advantages. In fact, it is foreseeable that the Internet's evolution will come up in the future involve a shift “in thinking from e-business to business, from e-strategy to strategy”. (Porter, 2001)Only by integrating the Internet into overall strategy will this powerful new technology become an equally powerful force for competitive advantage.
Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well.
Joe operates a successful commercial landscaping and tree trimming business, and client's keeps his operation extremely busy. Although Joe employees at least 50 workers, with landscaping being seasonal, he experiences a high turnover. In addition to landscaping and tree trimming, equipment rental is also available to the clients, which adds an additional division to the business. With $250,000 of capital, and past year's revenues of $500,000, Joe is looking for guidance to take his business to the next level.
In 1999, Eric Harris and Dylan Klebold entered Columbine High School and went on a shooting spree. They killed 15 people and wounded over 20 people, including themselves. The massacre sparked debates about gun control laws, bullying, violent video games, and the internet. It is the deadliest high school shooting in US History. This shooting has become infamous and has led to aspiring school shooters to idolize the two boys and try to commit copycat crimes. The shooting had changed how people approach bullying in schools. It was the catalyst for the Zero Tolerance policy. In order to figure out the causes behind school shootings, the community, personality, mental health, and motivation of the shooter must be examined.
Alternative 2: Pursuing with the increases operational cost because of the execution of a mailing and advertising campaign which is added above as marketing expenditure. The additional $600,000 budget does make a huge difference in the outcome of the company’s net income.
Authorities found where the pair made home videos prior to the attack where they made references to what they were going to do and apologizing to their parents for it (CNN Wires 1). Investigators discovered that Harris and Klebold had been planning to carry out the attack on Columbine High School for a year (“Columbine High School Shooting” 3). They wanted the attack to be similar to the 1995 Oklahoma City bombings (3). During the investigation of the shooting, investigators interviewed witnesses. “They are really strange, but I’ve never seen them do anything violent” said classmate Jason Greer (NY Daily News 3). Later in the investigation, investigators discovered that Mark Manes was the man who sold a gun to Eric Harris and bought him one hundred rounds of ammunition the day before the murders occurred (“Columbine High School Shooting 5). Manes was sentenced to six years in prison (5). Some victims and families of those killed in the shooting filed a lawsuit against the school and the police (5). Most of these suits were dismissed later in court (5). The Columbine High School reopened from the tragedies in the fall of 1999
Lacking any mode of self-expression, except for the few times she can sneak writing into her journal, the narrator looks for something to occupy her mind and the yellow wallpaper is the answer. Gilman points out the fault of psychiatrists at the time. Even though doctors believe that starving the mentally ill of any sort of stimulus is a cure of mental health issues, Gilman illustrates that this only creates an environment for even further deterioration of the mind. Instead, what the narrator initially suggests to her husband is right. Allowing those who suffer from mental health issues to express themselves and explore what’s out there is the real cure.
On April 20, 1999 in a suburban town called Littleton, Colorado one high school was about to have one of the most tragic and deadly days in US history. Columbine High School was in the forefront of this tragedy. Two students, Eric Harris and Dylan Klebold, opened fire on their fellow classmates and teacher. These two students cut the lives short of thirteen students and one teacher. They then turned their guns onto themselves leaving the nation with no answers as to why? They did leave videotape. This videotape contained Eric Harris and Dylan Klebold planning their attack on Columbine High School. This piece of evidence showed two students that were not part of the "in crowd". They were outsiders, losers, as some would consider them. They were taunted, humiliated, and disrespected by their classmates. But how can two intelligent students do something as deadly as they did. Was it because they had bad parents? Not at all, they even went out of their way to save their parents the blame by repeatedly saying that it was not their fault that they were about to do what they did. So what was the cause of all this tragedy and how can it be stopped so it can never happen again in our middle schools and high schools? Elliot Aronson a social psychologist wrote a book called Nobody Left to Hate, Teaching Compassion After Columbine. This book represents his ideas on how to use certain strategies to have a better school environment that teaches compassion, tolerance while putting education in a winning situation.
Charlotte Perkins Gilman’s, “The Yellow Wallpaper” first published in 1891, is a story of discrimination in mental health and avoid of been heard, understood and acknowledged. This short story commences with the introduction of a married woman whom along wither her family vacates a rental home for the summer at a somewhat abandoned house in the country, in order to recover from what her husband and doctor, named John describes as a “temporary nervous depression - a slight hysterical tendency.” A mental illness referred to as hysteria in the late 19th century; an illness that was frowned upon by society of individuals of high standing; referred to in the 21st century as a state of depression.
Caf? Expresso, as the first mover in the coffeehouse marketplace, which has expanded quickly and become one of the ?big three? players in the global coffee shops chain. However, recently this company is continuously facing a lot of problems in terms of its staff, easy-copied business model and product range, resulting this company lost its leading position to the number three. Therefore, its adjusted visionary goal is ?return Caf? Expresso to the number one position in the marketplace? (Beardwell, 2010). To achieve this goal, Caf? Expresso identifies ?the coffee drinking experience? is significant to achieve competitive advantage and customer value-added, which was delivered through three key elements (graph 1),
There have been some distinguished controllable and uncontrollable elements Starbucks has encountered when entering global markets. The strategies of any company’s goals are vital to its success. This is one area Starbucks has excelled in, just as McDonald’s has in recent years. Starbucks has paralleled its branding with the actions found at any Starbucks across the world. They have an excellent company vision, which they stick to, which in turn assists their brand image. Starbucks’ image has been achieved not only through this and their massive global entrance, but through their ability to provide honest quality service.
In the future, Starbucks necessity reappearance to their essential advertising strategy and attention to their customer's separate requirements and needs. Starbucks should endure increasing their creation, collection and faithfully follow new technological trends as their goal population has this