Marketing Management

901 Words2 Pages
bulb-icon

Recommended: History of marketing how modern marketing has emerged

Marketing Management
Marketing Management While researching through texts and documents, I found several careers that would interest a leader, yet only a few are in high demand and will cause a growth in jobs in the community. Marketing is in the top jobs to have in the US during 2012-2013 according to US News. Marketing general management is mostly about business, advertising, sales, products, income, costumers, etc. This research paper will help you get a better idea on how the marketing business originated and how it has now become one of the best jobs to have in the US.
To help you understand this document better it is organized in four main sections. In the first section I will provide a historical background of this career and its significant events. In the second section I will provide the requirements to obtain such career. The basic requirements like, what kind of education is needed and recommended. Which local colleges will have the best business programs? Which are the best routs to get this job? What other jobs are related? These and more questions will be answered. I will also describe the daily jobs and duties of such job. All this will be divided in different body topics, four topics to be exact, in the first will be history and background. In the next the requirements to this career, then the job description and last the job reflection and outlook. All this will be concluded with a sort conclusion of my point of view over this career and why I choose it.
The term wasn’t established until the 20th century but the simple thought of marketing has been around since a coin value was established and the human race started to trade and sell products and goods with one another. The history of marketing thought deals w...

... middle of paper ...

...r products and services that meet both consumer needs and organizational objectives.
In conclusion I choose this major because I love to be a leader in any event I do and I have always managed to have a good leadership and that is exactly what is needed in this career. Also I have been told to be creative and that also is a positive trait for a person that has to come up with new ideas every day.

Works Cited

"Marketing Managers." U.S. Bureau of Labor Statistics. N.p., n.d. Web. 11 Dec. 2013
"Best Undergraduate Business Schools | Top Undergraduate Business Programs." US News &
World Report | News & Rankings | Best Colleges, Best Hospitals, and More. US News, 2011. Web. 18 Dec. 2013.
Henderson, KJ. "Duties of a Marketing Manager." Small Business - Chron.com. Chron, n.d.
Web. 18 Dec. 2013.
"B.S. in Marketing." Why Major in Marketing. N.p., n.d. Web. 18 Dec. 2013

Show More
Related

  • W.L. Gore & Associates Marketing Analysis

    1689 Words  | 4 Pages

    Marketing is the process of searching for options for accumulating profits by identifying the demands of the people and satisfying their needs with appropriate products. In today’s globalized business world, marketing can play a vital role in establishing trade blocks all over the globe with competitive and cutting edge market, research, policies, strategies and activities.

    Read More

  • Pros and Cons of Alcohol Consumption in College

    997 Words  | 2 Pages

    Marketing is one of the biggest reasons why drinking is all around us. Marketing is the achievement of promoting and selling products or services, which also includes researching target audiences, and researching the strengths and weaknesses of the tactics of the marketing strategy.... ... middle of paper ... ...

    Read More

  • Benetton Case Study

    1747 Words  | 4 Pages

    Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.

    Read More

  • MARKETING DEPARTMENT

    830 Words  | 2 Pages

    MARKETING DEPARTMENT The aim of this department is to make sure that the business produces goods that consumers would want to buy and sell. Activities of marketing and sales department at Sainsbury's: Market Research: this type of research is a research that Sainsbury's would like to find if a product or a service is suitable for the consumers. This is because they can find out what kind of products or services the consumer's wants. Sainsbury's would also like to find out about if the product exists, if so, how would they manage to improve it. There are two types of research Sainsbury's could use 1) field research and 2) desk research.

    Read More

  • Marketing Process of An Herbal Shampoo

    1390 Words  | 3 Pages

    Armstrong G. & Kotler P. (2007) Marketing: An Introduction 8E Upper Saddle River, NJ Pearson Prentice Hall Publishers

    Read More

  • Four Eras Of The Marketing Revolution

    1787 Words  | 4 Pages

    Marketing is not a static construct, but it grows and develops over time to become what is known as marketing today. “The marketing revolution divides neatly into four separate eras’, eras’ which parallel rather closely the classic pattern of development in the marketing revolution.” (Keith, 1960). The first of these 4 eras was until the 1930’s and was production and profit orientated, and are considered to be outdated. During this era “the new product decision was product oriented not marketing orientated.” (Keith, 1960). “The second era was a sales oriented era, whereby marketing was seen as a series of activities designed to produce profit through ascertaining, creating, stimulating, and satisfying the needs/wants of a selected segment of the market.” (Eldridge, 1970, p. 4). The 3rd and 4th eras are a representation of what

    Read More

  • Marketing Strategy

    1310 Words  | 3 Pages

    Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.

    Read More

  • Marketing Definition

    959 Words  | 2 Pages

    Donaton, S. (2004, February 23). It is time to take a fresh look at the definition of marketing. Advertising Age, 75(8), p-16.

    Read More

  • A Career in Public Relations

    1266 Words  | 3 Pages

    Lila B. Stair, Leslie Stair. Careers in Marketing. 3. Book. Prod. VGM Career Books. Chicago, 2001.

    Read More

  • Marketing Definition

    938 Words  | 2 Pages

    In this paper I will define marketing in my own words and also research what the definition is using two different sources. While supporting my answers with three examples from the business world, I will show the importance of marketing. Marketing applies to many different areas of an organization and after close review I will make it clear on how it relates.

    Read More

  • A Career In Marketing

    1640 Words  | 4 Pages

    A good definition of marketing is the process of the intermediary function between product development and sales. (Reddy ) The field of marketing entails taking a generic product or generic service (the product or services do not have to be “generic” they may be actually unique to the marketplace) and associating the generic product with a brand name (Petty 2001). Under this generic concept are the activities of advertising, public relations, media planning, sales strategy and so on.

    Read More

  • Marketing in Business

    2002 Words  | 5 Pages

    Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.

    Read More

  • Career Essay: My Career Field Of Business Administration

    842 Words  | 2 Pages

    As a child, have you ever been asked what do you want to be when you grow up? When I was little, all I ever wanted to do was open up my own dance company. I chose to study Business Administration because I love the feeling of being an in professional and sophisticated manner. I really feel as though choosing the business field was the best option I ever made for myself because I’m getting the opportunity to show many people out there how professional I can be and also the skills I have as a person.

    Read More

  • Marketing Planning

    1984 Words  | 4 Pages

    As shown in Figure 1 there are many different definitions for Marketing. The key is that they all share a common theme, marketing is: “Meeting the needs and wants and providing benefits for customers.”

    Read More

  • A Service Encounter

    1573 Words  | 4 Pages

    Traditionally, marketers were focused mainly on selling a product. They started with production and marketing was done while selling and promoting the product to attain sales at a profit. In this technique, they were of the view that the product should be brought in the market with an aggressive selling strategy and imposed in the market through promotional pressures. Their marketing purview was limited to 4P’s which are product, promotion, price and place for profit maximisation.

    Read More

More about Marketing Management

Open Document