Marketing

1122 Words3 Pages

Pricing
The price of this item is a fairly tricky process, because there are so many different parts that could go into making money on this particular product. If we put our a lower original purchase price for the app we would also need to make money somewhere else because a $1 app is only going to make as much money as people who buy the product. This being said if we start the app at too high of a price nobody will want to buy it because the initial price will not be worth just waiting in line for checkout. I’m suggesting a price in the $0.99-$5 range. Along with this initial pricing we would need to decide if we are trying to make money off the retailors who sell this product or the credit card companies that people use to purchase items in stores. This could go two ways. Our company could either try to make a small percentage off the retailer after the purchase or the credit card company. Going through the credit card company would most likely be the better more profitable option, although this is something that we as a company will not be able to control. Negotiations will have to be made on the exact numbers that will be split between the three companies here. My proposition is that we deal with strictly the credit card companies who take a same profit anyways from each transaction from each consumer that makes a purchase with their credit card in a store. We ask them if they will raise their pricing percentage that is taken from the retailer from purchases. It sounds like a bad idea because most would think that the retailer would never allow this to happen, but in actuality we are saving the retailer money by possibly making it so they will have to employ less people due to our product. By people checking out their own ...

... middle of paper ...

...fter our research and design is completed within the first year the only costs we will see is in updating our app into fitting new smartphone models and updates. We also know that this app is something that will easily be able to continue to be enhanced and advanced with the swing of our technological future.

Closing
People are becoming more independent and they know exactly what they want. So why should people have to wait for the thing that they already know they want? They shouldn’t they are just wasting precious time in their already short-lived lives. Apps and smartphones will continue to be profitable in the foreseeable future, so continuing to create things that work to enable smartphones to make our lives better it important. This product is something that will definitely be used in our future, maybe not this exact thing but something very similar.

More about Marketing

Open Document