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History of make - up
History of modern cosmetics
History of make - up
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The History of Makeup; 1910s – Early 2000s Introduction The history of makeup has evolved drastically overtime from the 1910s up until now. Makeup was first used only by the upper-class women but with the rapid increase in technology, makeup industries became revolutionized. This allowed makeup to be accessible and affordable for everyone. As makeup revolutionized, so did the cosmetic products. Makeup industries could mass produce their makeup products and were able to create a wide variety of cosmetics. Makeup overtime went from being very conservative to being bright and bold. Makeup was first used by women for empowerment and self-expression but it is now used for aesthetic reasons and other reasons such as; the film industry, special effects and much more. 1910s The start of the 1910s was the beginning of the Edwardian Makeup era. The upper-class women of the 1910s were the women who owned makeup. These women wanted a very pale look to their complexion. Women used to use lemon juice to lighten their skin and used it in their toners. The upper-class women used to stay out of the sun because if you were seen with a darker complexion, you were poor. …show more content…
The outcome of Edwardian makeup was to be as youthful as possible and to wear your makeup in such a way that it didn’t look like you were wearing any makeup. Edwardian women loved to wear creams and to perform facials daily with natural substances to make their skin look more youthful. In 1909, there were cosmetic counters for women to test makeup before having to buy it and this was the first time this was allowed. During the 1910s the iconic look consisted of very pale skin, red lips and red cheeks and as well as very thin drawn on eyebrows that extended down the side of the face to the temple
Cover Girl Cosmetics Why is Cover Girl one of the most successful cosmetic organizations since the 1960’s? Cover Girl Cosmetics has been the top-seller since 1961 and is still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover Girl has, so how does Cover Girl Cosmetics do it? A lot of Cover Girl’s strong, ongoing successes are due to changing the look of the product, exceptional promotions which the public can’t look over, giving a cosmetic appeal to both older and younger aged women and most importantly by using near perfect women and teens to model their products. Although it’s wonderful that Cover Girl has been and still is so successful, it has put a dent in today’s society in what women’s appearance should and shouldn’t be.
As Talia Felix points out, a cultural disparity exists between our perception of makeup in the Roaring Twenties, and the ordinary look of the day. Our perception of the era relies heavily on the pictures and products of the stars and celebrities of the day. While icons like Louise Brooks and Clara Bow often had a face full of dramatic makeup, ordinary
Starting with the early years of lipstick, royalty wore it as a sign of hierarchy, while the middle class was never seen wearing it (Brown). Lipstick was different however, it was only made of natural ingredients (Brown). That was not necessarily a good thing. Surprisingly, back then some ingredients were poisonous and harmful in lipstick, and no one
...me period was the flapper, young women who were known for their straight waists, short hair and above the knee hemlines . The styles were heavily influenced by French fashions and role models such as French designer Coco Chanel . These women did not follow what were seen as societal norms, and openly expressed their sexuality. It was in this era that the heavy use of makeup became common. Women were wearing layers of mascara to create an illusion of big eyes, lipstick was being mass produced in convenient metal containers and tanned skin was increasingly popular . Makeup that was once considered acceptable only in the theatre, was now acceptable on a daily basis. Today, makeup is used on a daily basis by women all over the world. What was then seen as a breakthrough trend in the 1920’s, is now a common practice that many women begin in their early adolescent years.
If someone were to look at the Victorian society or the American society today, the makeup worn by the women would reflect the women’s lifestyles. Women in Victorian England, like American women today, were seen as more beautiful with makeup. However, the purpose and appearance of the makeup were different; paleness was the ideal then, whereas women today want a healthy glow. What is the significance of this difference?
Lipstick was viewed as a simple way to maintain the feminine pin-up qualities women were expected to maintain, while also completing the dirtier jobs that had been left vacant by the men.
Cosmetology is the study and practice of beautification (History). The word cosmetology comes from the Roman word “cosmetae” (Merriam-Webster). The word “cosmetae” means woman's valet; slave responsible for the adornment of his mistress (worldofdictionary). It has been said that the first evidence of makeup came from portraits and earrings of kings and priest (History). Starting in Renaissance, women, and men had beauty secrets and things they did to make themselves more attractive. One secret woman used was to cover smallpox scars. Women used “beauty patches” to cover them up (modesmakeup). Also, a big forehead was beautiful during this time, women shaved their widow’s peak because a big forehead was considered beautiful (beautythroughages). It was also said that blonde hair was very beautiful and popular in the 1500’s in Florence, throughout England (beautybiz). Women’s cosmetics were made from very different things than they are today, a mixture of white lead and
It is essential to recognize the relative perception of beauty products and hair treatments for different ethnic groups at the time in question. For the white consumer, the use of makeup was the major issue; the disreputable view of the painted lady had to be overcome. The black woman had a more complex situation regarding the products being offered. Hair-straightening and skin-lightening products could be viewed as an attempt to seem more white, and use of these products was thus charged with racial overtones within the black community.
Before the 1920’s, cosmetics were not widely accepted in American culture, as people associated it with prostitution. During the Roaring Twenties, people were letting loose and trying to forget about the bad times during World War 1. This was also the time when women started wearing makeup. Some would wear light makeup such as blush or lip gloss, others wore heavy eyeliner, and usually those women were considered “flappers.” Flappers were women who generally had the exact opposite look of what a woman was “supposed” to look like.
Flappers often influenced men because of how they dressed, how they walked, and how they presented themselves. White men had to deal with some disadvantages because they were no longer a focus point for flappers; they mainly focused on African Americans and immigrant men (NIcholas 106). It also added “One more level of alleged disadvantage for white, working class, and middle classed men already tarnished masculine identity (Nicholas 106). Flappers also had many contributions as to how they could influence the behavior of men in the areas of cosmetics and popular culture. Makeup represented emancipation and modernity which means that women began to express their newfound freedom and ventured in the modern era of fashion (Hoobler 104). Women also started to openly put on makeup in public and the popular lipstick color was red (Hoobler 104). Eyeliner and mascara were also heavily used to purposely avoid the “natural look” and to make their eyes bigger and bolder (Hoobler 104). Popular culture originally centered on the idea of media focused on private lives. Most movies in the 1920’s focused on romance that hinted at sex (Streissguth 40). “Spicy novels and confessional magazines uncovered private lives (Streissguth 40).” Flappers were able to influence men in both good and bad ways by choosing to reestablish white men as the new minority and to introduce the world-wide use of cosmetics and popular
Soha Ahmed, Audrey Cruz, Curran Rooney English II Honors Higgin 10 January 2017 Evolution of Women's Makeup The styles of makeup over the years differ vastly from era to era. Every style of makeup has a purpose to highlight important features of a face. Women wear makeup the way they do to accentuate their natural beauty. From the ancient egypt to today, makeup vastly changes and makes comebacks throughout time.
Makeup and cosmetics have always been used long before the first century. Researches never really found exactly who was the first cosmetologist, but they do know who were the people who mixed ingredients together to be able to apply and beautify were the Egyptians. Some sources still find that hard to believe, because the ancient hunters were the first people who mixed urine and mud to camouflage their scent, but that would mean everything from bug spray to VapoRub is a cosmetic, but not all materials that are mixed together are able to apply onto the
In the 1920s, makeup played a vital role especially for women trying to recover from the fears and horrors of the war. After the recession, it lead to an increase of manufacturing new cosmetic products and brands such as Maybelline. As makeup made its debut to the world, stores were opening and slogans such as “try before you buy” just like Gordon Selfridge proclaimed women to get a sense of what products to use along with spreading the word to others if content with the amazing outcome. Face and complexion was considered by most as an important factor for representing beauty of an artificial face. Face powder was very essential because many women wanted to create a light, sandy
Every woman has a right to look beautiful and confident about her looks. While natural beauty is an important factor, makeup products can cater the rest of the worries. Beauty and cosmetics brands launch products by keeping in mind the requirements and needs of woman of today. In the horde of multiple makeup brands in the market, it is sometimes hard to choose the right product of the right brand. If you
From the ancient Egyptians who used copper and lead to create the world’s first cosmetics to the merchandise that was scientifically progressed over time that can do anything and everything from hiding large pores, smoothing your face’s complexions, and turning the dull green of your eyes into a lively shade of emerald. Makeup has been an essential part of humanity for over thousands of years. Cosmetologists, chemists, fashion designers, religious leaders and governments has had an unbelievable impact over the world of cosmetics with about ten thousand years of experience. Because it is in human nature to find new ways of expressing ourselves in an artistic way and to always aim for perfection. Cosmetics has played a really big part part in our advancements from ancient civilization to the modern way of living our lives.