Make It Party Rhetorical Analysis

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Advertising and Rhetorical Analysis A Comparative Analysis of Urban Outfitters “Make It Party” and Ralph Lauren’s “Polo” Ad Citations and Descriptions 1. “Make It Party” by Urban Outfitters. Advertisement. www.behance.net 17 September 2015. Online. Immediately after looking at the first ad you know it resembles a party like scene. The words don’t draw you in as much as the background: four people (girls?) all of whom are wearing striped shirts and nearly transparent leggings with wine or liquor in their glasses. In the foreground is the heading, “Make It Party” which goes along with the background. This makes it seem as though every circumstance can be a party with Urban Outfitters. The people in the background have their faces cut off, …show more content…

The ad wants to establish credibility for its chill and party ready clothes by making an ad inspired by a party. The trash on top of the table with the half empty bottle of wine and the teens or young adults all huddled together makes for an iconic party. The words on the party “Toast. Play. Dance. Love. Flirt. Kiss.” adds to the ethos by giving clues to what Urban Outfitters can do for you. The word “toast” seems to allude to an adult party however “flirt and kiss” bring to mind the connotations associated with teens. The polaroid like image makes it seem as if it was taken at an actual party by sloppy teenagers too drunk to get the faces of the people in the shot. This brings to the ad an air of authenticity and passion not found in most other …show more content…

The ad uses the people in the foreground as models for their clothes. The two men and one woman are perfectly groomed and stately. This causes the reader to believe that by wearing their clothes they can become like them. The background establishes a cosmopolitan feel. The mountains feel as if they are the Italian Alps which contrasts with the all American clothing the models are wearing. This contrast makes the ad appeal to everyone who wants an upper echelon or 1% feel in their lives. Who wouldn’t want to vacation in the Alps? The colors of their clothes are red, white, and blue symbolizing the American dream. Reinforcing this is the American flag on the back of the woman’s sweater. The words “Polo” followed by “Ralph Lauren” establish credibility through the fact the ad does not need to explain itself. You are expected to know Ralph Lauren as you are expected to know how to eat or sleep. The ad itself does a fine job highlighting the lifestyle associated with Ralph

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