Subway is an American fast food restaurant franchise founded by Fred DeLuca and Peter Buck in 1965. Throughout the years, the company has gained substantial amount of growth in franchises and has become one of the largest single-brand restaurant chain in the world. Subway continues to display fierce commitment to provide a wide range of taste, healthier food choices while considering environmental footprint and creating a positive influence in the communities they serve. The objective of this report is to investigate and identify how Subway competes in the market through identifying the main performance objectives and examining the measures implemented within the operation, in order to maintain their desired level of performance. It will explore …show more content…
Flexibility seems to be the most heavily concentrated component for Subway restaurant which is followed by quality. Speed, cost and dependability are equally the same. The data was collected from primary research by asking Mr. Stuart House to distribute 20 points across the performance objectives. This information was used to construct a polar diagram of Subway as seen above (Appendix 3).
2.6 Subway’s main performance objectives
The main performance objective of Subway that it focuses on is flexibility, meaning that being able to change the operation so that it can provide four types of requirement (Slack et al, 2007). They are Service/product flexibility; allow the ability to be have new or modify the products or services, Mix flexibility; give variable options and selections of products and services, Volume flexibility; adjust the level of output in order to produce different volumes over time and Delivery flexibility; the ability to change the time of delivery of products and services. Subway focuses on providing flexible approach to their customers by providing a wide range of options and ability to customize in order to meet each specific individual customer
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It combines the benefit of both strategies. The strategy requires the basic components for the product are already manufactured however, the only process left is assembling. Subway’s sandwiches are produced in standard parts to which variable options of fresh ingredients are added according to meet the customer specifications, process illustrated in (Appendix 4). Implementation of this type of approach within the operation enables the company to achieve the desired level of flexibility through offering both sets of quickness and customization to their
The subway had to be built around most of these items to prevent interference. As a result of this, where the subway was subject to pass was dangerously close to the foundations of many buildings. To insure the safety of both the subway and the building many tests were taken. Furthermore, Parsons had to take into consideration that construction could not interfere with traffic. Another difficult task that had to be overcome were the electric railway tracks and horse car tracks that needed to be excavated. The solution to this was to dig near one side of the curb and once that was completed they move onto the other side. By working on one side at a time allowed them to support the underground pipes and the railway wood and steal beams safely.
The purpose of this memo is to provide advice on how Livoria Sandwiches should respond to changing customer tastes in order to maximize profitability, while at the same time remaining true to the company’s core values.
This paper explores the business strategies Chipotle is using for operations. Analyzing financial and operations data to discuss areas of concern as well as areas where Chipotle Mexican Grill is doing well. Discussions will include the importance of Chipotle’s menu preparation strategy and menu integrity. The marketing strategies Chipotle is using to increase operations and strategies used to compete against rivals in the competitive environment. Concluding with an overall evaluation of Chipotle’s business portfolio.
After a long day in school and studying, every student needs a night off to just relax and enjoy a meal at a restaurant. In this modern time, some aspects of a restaurant can be the deciding choice. Many choose their restaurant of choice based on either those they are with, their personal, cultural appetite, their routine eating habits or their mood. Some of these preferences are similar yet others are the deciding differences. Two common franchise restaurants that pose differences are Applebee’s and Olive Garden. These two restaurants present their differences in environmental and food options causing a choice between them.
...d research and development with regard to menu items. Offering dinner menu items and consistently updating seasonal items has proven to be beneficial to Panera.
When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet
Subway has exploded since it opened, which was 1965. There is now more subway restaurants that there is McDonalds. As an employee of subway, I have learned many things. Also I have found out that it may look like it is the easiest job, but sometimes it is not.
...re they do it correctly, it was the artist’s negligence and a waste of a fresh sandwich. Subway seems to be doing a fantastic job managing, but there is always room for improvement. There should be no returns as this greatly hinders the total productivity. There are minor tweaks that the management can make, but subway seems to have it down to a science. What it comes down to is the philosophy of which techniques to follow to help build the business. Over the past five years, Subway has had a consistent growth of revenue of about 2.3% a year. With the increase of raw material prices, and petroleum prices, costs have risen about 5-20%. As times get difficult with consumers, subway decided to absorb much of the increase in costs, and pass minimal hikes to the customers. Although they may be increasing in revenue, their profits are leveled off due to higher costs.
Being part of a highly competitive and dynamic market, SUBWAY® faces a strategic marketing challenge as to what specific marketing mix to use in order to sustain a differential advantage while maintaining sales growth and, above all, profitability.
Burger King adds value through the good quality products served. What the customers perceives is what the customer gets and sometimes more than what the custome...
Panera Bread is pursuing a broad differentiation strategy by differentiating themselves with high quality products, variety of soups, salads, beverages and bread selection to a broad range of customers. Panera differentiates from the rivals in the fact that th...
Whether it is marketing within franchised restaurants or major retail banks, marketing plays a large role in providing assistance for companies to reach goals such as high profit. Subway sandwiches, a world-wide franchised restaurant, uses marketing and marketing tools not only for increased sales but to create an image in the consumers mind. This essay will define and discuss positioning, as well as a case study on how the Subway franchise has positioned their product. As one cannot climb a mountain from the top, market segmentation and market targeting will be looked at in order for better understanding on positioning.
Local Capacity. The convenience store chain can provide local cooking capacity at the stores and assemble foods almost on demand. Inventory would be stored as raw material. This is seen at the U.S. fast-food restaurant franchise Subway where dinner and lunch sandwiches are assembled on demand. The main risk with this approach is that capacity is decentralized, leading to poorer utilization.
I wonder what negative impact the fast foods industry had on the environment. Nowadays, fast foods industry has become one of the biggest industries in around the world. More and more fast foods restaurants are opened as the number of people who consume fast foods increase. For instance, within a mile where I live, there are more than seven fast food restaurants, and most of people that I know consume fast foods at least once a week. Since we all live under the same atmosphere, if the fast foods industry had negative impacts on the environment, it would affect the well- being of the whole society. For this reason, this is a topic that matters to people all around the world. Therefore, the purpose of this research paper is to learn more about the subject matter, so hopefully I could adjust my eating habits, and influence my friends to adjust their eating habits in order to protect the environment.
By remaining true to core competency and a laser like focus effort towards quality; Starbucks has managed to analyze, adapt and create brand loyalty to their particular market and remained the top competitor throughout the coffee industry. Americans in general enjoy a good, hot cup of coffee to start their day. In any given business, seeing a torrid cup of coffee in a cup from Starbucks is not uncommon. Starbucks is one of the most popular coffee franchises in the world with locations in 62 countries. Starbucks has been around since the year 1971where they started off as a coffee bean roaster and retailer. This research paper will briefly explores, examine, and assess Starbucks quality marketing and management strategy. Additionally, this research