A STUDY OF Mahindra and Mahindra Ltd Submitted By: Krishna Kant Agarwal
Under guidance of: Mr. Khushwant Gupta
BBA-5th Sem
Faculty Guide- Dr. Sachin Srivastava
(ABS, Lucknow)
(SUMMER INTERNSHIP REPORT IN PARTIAL FULFILLMENT OF THE AWARD OF FULL TIME BACHELORS IN BUSINESS ADMINISTRATION (2013-16)) AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH LUCKNOW
ACKNOWLEDGEMENT
“No man is indispensable but there are certain mortal without whom the quality work suffers. Their guidance becomes important in acquiring quality results.” As every work done needs to be followed by a deep sense of gratitude to those who made it through
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However, the component industry maintained a low but positive growth rate mainly due to its export performance. Over the years, the component industry has maintained a 10% - 12% share of exports in the total production. 4.5
Roads occupy an eminent position in transportation as they, as per the present estimate, carry nearly 65% of freight and 87% of passenger traffic. Although, India has 3.3 million kilometers of road network, which is the second largest in the world, the Indian highways are getting overpopulated. Traffic management and road sense also need attention.
COMPANY PROFILE
Mahindra & Mahindra Limited (M&M) is an Indian multinational automobile manufacturing corporation headquartered in Mumbai. It is one of the largest vehicles manufacturers by production in India and the largest seller of tractors across the world. It is a part of Mahindra Group, an Indian Conglomerate.
It was ranked as the 10th most trusted brand in India, by The Brand Trust Report, India Study 2014. It was ranked 21st in the list of top companies in India in Fortune 500 in 2011.
Its major competitors in the Indian market are Maruti Suzuki, Tata Motors, Ashok Leyland, Toyota, Hyundai, Mercedes Benz and
Through the Meet the Firms process here at Texas Tech, I have achieved one of my short-term goals by accepting an internship offer with Ernst & Young, which will start in January 2019. During this internship I will be able to show my knowledge and efficiency in programs such as Microsoft Excel, my ability to learn new programs and procedures, and my ability to communicate with others in effective ways. This internship will be an incredible experience and will serve as a key part in my long-term goal of working at Ernst & Young
This essay will analyse Tata Motor Company and its motive for internationalization and include the background information on the company then it will go on to consider the definition of theories as well as applying them to the Company. The paper will focus on theories which are Dunning Eclectic paradigm; Learning Theories and Porter Diamond .Tata Motors Company is one of the largest automobile companies in India with a 42 billion organization. Further the product range of automobiles, information and technology is varied and covers almost all the segment of the car market as per the Tata Motors (2014).The research shows (Business Leadership Management (BLM), 2013) the motive for internationalization is due to its acquisition and its ease the
Marketing Strategies - HYUNDAI The case discusses the marketing strategies of Korea-based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product Santro, HMIL had emerged as the second largest car company in India. The case describes in detail the entry, product, pricing, distribution and promotional strategies of HMIL.
Tata Motors was founded in 1945 as Tata engineering and locomotive Co. Ltd. to manufacture locomotives and other engineering products. It is India largest automobile companies with consolidated revenues of $34.7 billion in 2012-2013.
Tata motors are the largest Indian Automobile company which had revenue of $7.2 billion in 2006-2007. Established in 1945 it’s a household name in Indian market. The brand name and trust associated with this name is unparallel.
Anand Mahindra was born on 1 May 1955. He is the chairman and managing director of Mahindra Group. His grandfather JC Mahindra co-founded the company in Mumbai, India. Founded as a steel trading company, the Group today has a presence in multiple sectors from agribusiness to aerospace. It is considered to be one of the most reputed Indian industrial houses with market leadership in many business verticals including utility vehicles, tractors (world's largest tractor company by volume), after market (India's largest multi-brand pre-owned car company), finance (largest rural Non-Banking Financial Company in India), Holidays (India's largest vacation ownership company) and IT (top 5 Information Technology service provider).
Projected to be the world's most populous country by 2025, India is a fast growing country that potentially could become the leading economic system in the world. Chevrolet, a part of General Motors a United States company, is one of the top brands of vehicle sales in the United States, in which most are manufactured in India. Chevrolet is currently selling models specifically made for the India market in India, but most of Chevrolets involvement in India is through manufacturing. India’s topography, demographics, economy, government, business customs make India a poplar destination for business to manufacture, and import and export goods.
The export of auto components showed a great deal of improvement registering a growth of 16.7 per cent to Rs 61,487 crore (US$ 10.04 billion) in 2013-14 from Rs 52,690 crore (US$ 8.61 billion) in 2012-13. Also, with the automotive sector being a key driver
Tata Motors was established in 1945 as Tata Engineering and Locomotive Co. Ltd for manufacturing automobiles and other engineered products. In 2008-09 the revenue of the company was Rs.25, 660.79 crores (USD 5.5 billion), making it the biggest automobile company in India. It is a leader in commercial vehicles in each segment and the world’s fourth largest truck manufacturer and second largest bus manufacturer.
As you know many successful company always have fraud scandals or it still not happen yet that significant impact to society and other industries. Toshiba and Mahindra Satyam (formerly Satyam Computer Services Limited) is a sample scandal of two companies which cause the biggest fraud accounting . Toshiba is a diversified electric, electronic manufacturer and provides a wide range of products and services globally .Toshiba has found in Tokyo in 1875 and quickly become a large company with more than 187,800 employees and $ 50,165 US million of revenue in 2016. While Satyam was found in 1987 ,company was initially a family owned Business Company which offered consulting ,and information technology services spanning various sectors and successfully became
This internship has provided an ability to match the experiences and knowledge in a more practical way compared to other business students. No amount of gratitude can truly exemplify the overall satisfaction obtained throughout the duration of this internship. Much appreciation goes to all the HR professionals working at UTEP; they provided an enriching learning environment and set of skills that are needed in order to be successful in a HR profession
Tata Motors Limited one of the largest Indian automobile company is the leader in the commercial vehicle segment and in passenger vehicles. Its revenues could be consolidated to INR 1,88,818 crores (USD 34.7 billion) in 2012-13. It is also the world's fifth largest truck manufacturer and fourth largest bus manufacturer.
BMW- differentiation strategy, high price, breadth of product line is moderate, known for their cars being in the shop constantly and high maintenance bills.
Reding, K. & O'Bryan D. "10 Best Practices forBusiness Student Internships". Strategic Finance. October 2013.
Mahindra & Mahindra Limited (M&M) is an Indian multinational manufacturing corporation with headquarters in Mumbai. It is one of the largest vehicle manufacturers by production in India and the largest seller of tractors across the world.