Macdonaldization Essay

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Recommended: The role of operational management

IMPLICATIONS (LIMITATIONS AND BENEFITS) OF RETAINING THE STANDARD COSTING SYSTEMS AND APPROPRIATE RECOMMENDATIONS

PROGRAMME TITLE: Bachelor of Arts (Hons) in Accounting and Finance
MODULE TITLE: Management Accounting Performance Evaluation MODULE CODE: 6AG523
ONLINE TUTOR: Meera Brooks
ASSIGNMENT: CW1
STUDENT NAME: Lydia Ntambo-Koya
STUDENT NUMBER: 100457047
DATE: 05TH JULY 2017
WORD COUNT: 1174

UNIVERSITY OF DERBY ONLINE LEARNING

This report has been prepared in response to the Operations Managers (OM) of a Manufacturing Firm Active Sports Life (ASL) which produces Female Sportswear who has issued a statement following a reduction in the sales …show more content…

Macdonaldization is a concept introduced by George Ritzer with his 1993 book, The Macdonaldization of Society. (Thoughtco.com, Ashley Crossman 02 March 2017, Macdonaldization Defined). According to Ritzer the Macdonaldization of society is a phenomenon that occurs when the society, its institutions and its organisations are adapted to have the same characteristics that are found in fast food chains which include efficiency, calculability, predictability and standardisation and control. (Thoughtco.com, Ashley Crossman 02 March 2017, Macdonaldization Defined)
Many organisations have adopted the Macdonaldization approach to cut down on costs though this may reduce the quality of the products being presented to customers. Individual needs of customers may be affected as well. As much as ASL’s costs haven been reduced the costs, the quality of its products could be affected and as a result is what is causing the sales revenue to decrease.
Modern Business Needs – OM

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