Lululemon Mission Statement

Lululemon Athletica, founded by Dennis J. "Chip" Wilson in 1998, is a Vancouver-based Canadian clothing-line producing organization specialized in retailing yoga-oriented athletic apparel. The majority of its customers are women who participate both in yoga and other forms of athletic sports; although, in recent years with the production of a variety of wear products for cardio sports, such as running, cycling, mountain climbing, and so on, there has also been a sudden increase of male customers as well. In ratio terms, however, women are still the majority customer demographic of the organization. In order to maintain its sustainable competitive advantage over other athletic wear companies, the company focuses and applies all its energy in

First, the health of all individuals is an essential component of society in order to maintain a healthy functioning nation. With this in mind, lululemons athletica addresses this importance by building customer loyalty with in-store yoga classes to encourage its shoppers to maintain their body through physical exercises, let that be yogi, cardiac, or both. The company hires local fitness instructors to provide the guests the opportunity to learn about yoga and become participant of these in-store classes provided by the company at its expense. Consequently, instead of marketing and advertising, Lulu establishes customer loyalty through positive store experiences. Since the company is based on retailing athletic wear, it successful demonstrated that with positive store experience and high quality products in sum are essential principles for the organization to gain sustainable competitive advantage over other athletic stores. Besides advocating a healthier lifestyle, environmental concerns and the attempt to become an ecologically-friendly organization are also included in lululemon athletica’s mission in achieving social responsibility. To illustrate, Lulu introduced the line of organic-fibre clothing called OQOQO while also maintaining low price. This is important, consider the fact that organic material are friendlier to the environment and healthier to human beings; consequently, the corporation produces the least pollution. Equally important, Lulu launched The Charitable Giving program in which the guest of company have the choice to decide which local charities they would like to contribute. In addition to this, the company is also committed to non-profit organizations to prevention of Cancer, such as the Centre for