Locavore Market Research

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Nowadays, the food market is increasing dominated by supermarkets and smaller independent retail outlets are suffering. “The economies of scale” argument and increasing concern about food safety are the reasons for this trend. [16]
However, it is argued that “locavore” consumers particularly enjoy the better freshness, taste, quality and value for the money of the food products sold at farmers’ markets rather than in other stores. [19]
For that reason, the strong recognition and consideration of local food are opportunities to spurring the development of local stores. [16]
At the same time, it is important to increase market access for this type of foods as the demand could keep flourishing in the future. [14]
Many distribution modes can be

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